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18 days ago
Companies urged to shift with consumers as Philippines' digital economy keeps growing
By Camille Diola | 18 days ago
Digital is seen to expand to a $20-billion industry by 2025 and brands can only take advantage of opportunities if they learn...
Business
201 days ago
Tales from visual storyteller Ito Kish
By Tanya T. Lara | 201 days ago
There was a time designer Ito Kish thought he would die for furniture. Literally die. One may love mid-century modern pieces...
Modern Living
229 days ago
Proventa International spearheads talk for Filipino HR leaders
229 days ago
After a successful run in Singapore, the Proventa International consultancy is bringing the HR leaders strategy meeting to...
Lifestyle Business
Our branded lives
By Barbara Gonzalez-Ventura | March 3, 2019 - 12:00am
When I worked in advertising almost 20 years ago, we didn’t talk about branding.
235 days ago
Sunday Lifestyle
Finding a new brand balance
By Bong R. Osorio | December 10, 2018 - 12:00am
Brands matter more in the digital economy.
318 days ago
Lifestyle Business
A more intelligent approach to influencer marketing
By Bong R. Osorio | November 26, 2018 - 12:00am
Influencer marketing is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about your brand, products or services. It gave...
332 days ago
Lifestyle Business
Marketing is in flux but is by no means dead
By Bong R. Osorio | September 3, 2018 - 12:00am
In Asia-Pacific there’s an opportunity for marketers to leverage data to secure long-term customer relationships.
Over a year ago
Lifestyle Business
Marketing spiritual services
By Fr. Roy Cimagala | July 14, 2018 - 12:00am
It is not a matter of indulging in commercialization of things spiritual and of religion and piety.
Over a year ago
Freeman Opinion
Next target market: Seniors!
By Barbara Gonzalez-Ventura | April 8, 2018 - 12:00am
My professional background is advertising. I spent 33 years in advertising meaning I have a lot of knowledge gained.
Over a year ago
Sunday Lifestyle
Megaworld to expand San Antonio Residence project
By Iris Gonzales | February 16, 2017 - 12:00am
Megaworld Corp. is expanding San Antonio Residence, its upscale residential project in Makati City.
Over a year ago
Business
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