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Companies urged to shift with consumers as Philippines' digital economy keeps growing
Companies urged to shift with consumers as Philippines' digital economy keeps growing
By Camille Diola | Over a year ago
Digital is seen to expand to a $20-billion industry by 2025 and brands can only take advantage of opportunities if they learn...
Business
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Tales from visual storyteller Ito Kish
Tales from visual storyteller Ito Kish
By Tanya T. Lara | Over a year ago
There was a time designer Ito Kish thought he would die for furniture. Literally die. One may love mid-century modern pieces...
Modern Living
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Proventa International spearheads talk for Filipino HR leaders
Proventa International spearheads talk for Filipino HR leaders
Over a year ago
After a successful run in Singapore, the Proventa International consultancy is bringing the HR leaders strategy meeting to...
Lifestyle Business
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Our branded lives
By Barbara Gonzalez-Ventura | March 3, 2019 - 12:00am
When I worked in advertising almost 20 years ago, we didn’t talk about branding.
Sunday Lifestyle
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Finding a new brand balance
By Bong R. Osorio | December 10, 2018 - 12:00am
Brands matter more in the digital economy.
Lifestyle Business
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A more intelligent approach to influencer marketing
By Bong R. Osorio | November 26, 2018 - 12:00am
Influencer marketing is the process of determining, investigating, involving and maintaining the people who create and sustain high-impact conversations with customers about your brand, products or services. It gave...
Lifestyle Business
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Marketing is in flux but is by no means dead
By Bong R. Osorio | September 3, 2018 - 12:00am
In Asia-Pacific there’s an opportunity for marketers to leverage data to secure long-term customer relationships.
Lifestyle Business
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Marketing spiritual services
By Fr. Roy Cimagala | July 14, 2018 - 12:00am
It is not a matter of indulging in commercialization of things spiritual and of religion and piety.
Freeman Opinion
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Next target market: Seniors!
By Barbara Gonzalez-Ventura | April 8, 2018 - 12:00am
My professional background is advertising. I spent 33 years in advertising meaning I have a lot of knowledge gained.
Sunday Lifestyle
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Megaworld to expand San Antonio Residence project
By Iris Gonzales | February 16, 2017 - 12:00am
Megaworld Corp. is expanding San Antonio Residence, its upscale residential project in Makati City.
Business
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