Smashburger opening more stores in North America

Iris Gonzales - The Philippine Star

MANILA, Philippines — US-based burger chain Smashburger, owned by the Jollibee Group, is targeting to open at least 20 new stores this year as part of its expansion program in North America.

The expansion is part of the Jollibee Group’s plan to be among the top five restaurant companies in the world.

Smashburger has already opened its third store in the Chicago area located at the new Edens Collection shopping center in the city’s Far North Side, situated within Albany Park while another store is at the Jackson Heights restaurant in Queens, New York.

Smashburger president Carl Bachmann said the company is hoping to make the restaurant a part of the Chicago North Mayfair and New York Queens communities.

“Residents should not have to leave their neighborhood for a quality burger which is why we are so thrilled to be bringing our Smashburger menu variety to North Mayfair and Queens,” Bachmann said.

Both newly opened stores feature the brand’s Angus beef burgers, grilled and crispy chicken sandwiches, turkey and black bean burgers, and fresh crisp salads.

In 2018, JFC fully acquired Smashburger, a Denver, Colorado-based casual burger brand. Outside the US, Smashburger has a presence in Panama, Costa Rica, Canada, Kuwait, Saudi Arabia, England and Egypt.

At present, JFC operates in 34 countries, with over 5,800 stores globally. Outside the Philippines, JFC is in the United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India.

Its wholly owned brands are Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger while its five franchised brands are Burger King, Panda Express, and PHO24 in the Philippines; Dunkin’ Donuts and Tim Ho Wan in certain territories in China.

JFC has 80 percent ownership of The Coffee Bean and Tea Leaf; 60 percent interest in the SuperFoods Group that owns Highlands Coffee and PHO24; and 50 percent ownership in a joint venture established to operate and expand Yoshinoya in the Philippines.

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