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Business

Singapore-based proptech to venture into Philippines market

The Philippine Star

MANILA, Philippines — Ohmyhome, Singapore’s leading property technology startup, is set to disrupt the real estate industry in the Philippines by bringing innovation to the way people buy, sell and rent their properties.

Soon to launch in the Philippines, Ohmyhome will provide a do-it-yourself (DIY) option that will give Filipinos a chance to simplify their home transaction process. They can browse genuine listings that are free of dummy or duplicate accounts, saving them time in searching for the right property. They can also enjoy savings because the DIY platform comes absolutely free – from listing all the way to deal closing.

“We are committed to providing a seamless end-to-end housing transaction that will make everything easier for our Philippine customers. And, in the context of the global pandemic, safe – a critical factor amid the Philippine government’s ongoing concern for health protocols,” said Ohmyhome co-founder and CEO Rhonda Wong.

Co-founder and chief product officer Race Wong said Ohmyhome takes off in the Philippine real estate industry at a most auspicious period. “Proptech is perfect for today’s challenging times, offering value for money as it empowers customers to work out the best possible deals in the Philippine property market.”

Launched in 2016 as Singapore’s first one-stop online property platform, Ohmyhome was projected to make housing transactions simple, fast, and affordable for everyone as it addressed perennial inefficiencies in the island nation’s real estate industry.

“We learned that the average time it took to buy or sell property in Singapore ranged from three to seven months, a tedious transaction journey that caused tremendous stress for homeowners,” Wong said.

“We wanted to streamline the entire housing transaction by providing accurate information so that our customers can make informed decisions when buying, selling, or renting their homes.”

She pointed out out that customers may also engage the services of Ohmyhome’s full-time in-house property agents at a cost-friendly price. “The company’s proprietary technology will handle approximately 90 percent of the agents’ work such as sourcing for new leads, matching of suitable buyers to sellers, scheduling and advertising. This frees up the agents to focus on the most crucial element of the job – our customers.”

This arrangement has been proven effective in Singapore, where Ohmyhome agents perform at the rate of the top 0.1 percent of agents, a level of competence they intend to bring to the Philippine property market.

DIY

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