Vista Land hits record sales in four months

MANILA, Philippines -  Villar-led property holdings group Vista Land & Lifescapes said it hit record sales of over 5,000 units in the first four months of the year, already more than half of what it reported for the whole of 2010.

“Sales take-up for our house and lot products shows we are treading in the right direction in hitting the P24-billion target for the year,” said Paolo A. Villar, chief finance officer of Vista Land.

Last year, Vista Land’s sales take-up hit P20 billion or equivalent to 9,500 units.

At least 70 percent of Vista Land’s sales come from a split between its popular housing brand Camella Mega Manila (Metro Manila, Cavite and Laguna) and Camella Regions (Luzon, North Luzon, South Luzon, Visayas and Mindanao), with the rest of the brands (upper-middle Crown Asia, high-end Brittany and vertical group Vista Residences) completing the 30 percent.

Vista Land chief executive officer and president Benjamarie N. Serrano said the impressive figures show that the company is the clear leader in the industry, from the affordable to the middle-income sections of the house and lot segment.

Serrano pointed out that Vista Land outsells all six other listed industry players, with sales double that of the other developers combined.

She said the company, particularly its Camella brand, remains the most preferred developer by overseas Filipino workers in the housing category  as confirmed by a study conducted by the Philippine Survey and Research Center

“It is clear to us that house and lot is still the favored pick over condominiums, townhomes and lots-only option,” Serrano said.

Vista Land is the country’s pioneer homebuilder and the only developer that can claim to have the widest geographic reach.   Its projects are now available in 21 provinces and 48 cities and municipalities - and the company’s bullish expansion shows no signs of slowing down.