Bagging it

Bags are special.  They come in different forms, shapes, colors and sizes. They have mesmerized the world with their magnetic appeal. The chic allure of these pieces has made them every woman’s most coveted accessory.  They are both practical and functional to have and to hold. And bags, comfortable as they are, provide security to our valuables.

The making of a bag is an art that showcases the brilliance of creativity and design, excellent craftsmanship and masterful display of aesthetics.

In the Philippines, Aranaz brand is the epitome of the success of art in commerce in the local bag industry.  Its extensive history in manufacturing and export, ingenuity and excellence in design, and distinction of fine detailing and exquisite handiwork have greatly contributed to the fashion forward take on the art of bag-making in Manila.  The Aranaz identity is defined by the fusion of the old and new. Deeply rooted in its Filipino heritage, it modernizes indigenous and ethnic materials through its contemporary exhibitions. There is a world-class luxe feel in every Aranaz bag that Filipinos can proudly claim as their own. The bag brand is pushing the envelope forward as it moves to the future with more exceptional creations and is expanding further with its new lines. Under the brand are Aranaz (main line of totes, clutches and satchels), Aranaz White (couture wedding bags and customized purses for a bridal theme), Aranaz Deluxe (evening bags), Aranaz Jet Set (luggage), Aranaz Eau De Toilette (fragrances), Aranaz Complementos (accessories) and Aranaz Ropas (the latest line to be launched this September, which is all about chic and practical day-to-night pieces).

Aranaz opened its doors in Greenbelt 5, which is home to fine masterpieces. The brand’s outlet in Greenbelt 5 has recently been nominated in the Retail Interiors Awards 2008 in London in the Best International Retailer Category, proving that its vision in design and excellence displays the Filipino talent at its finest. At the rate the bag brand is going, there might be something to look forward to that’s more than just special.

(E-mail the author at mymultiplechoice@yahoo.com)