WATCH: NBA bares ‘I’m Why’ campaign for 2017-18 season
Golden State’s JaVale McGee holds up the Larry O’Brien NBA Championship Trophy after the Warriors beat the Cleveland Cavaliers in Game 5 of NBA Finals in Oakland, California. AP
MANILA, Philippines — With less than a month before the 2017-2018 NBA season, the league released three new videos as the next chapter to their "This Is Why We Play" campaign.
The "I'm Why" chapter features three videos that tell the stories behind what inspires players and teams on and off the court.
The first video, titled "Tipping Off 2017," highlights stories from the past seasons and the reasons why fans look forward to the tip-off.
The second video is called "Golden State's Homecourt Advantage," which goes behind the scenes in one of the loudest arenas in the league, The Oracle Arena.
The Mexico games, meanwhile, is highlighted in the "I'm Why Mexico" video.
The 72nd NBA season will begin on October 17.
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