A one-stop shop for denim enthusiasts
Iconic jeans brand Levi’s opens its biggest concept store in the country, offering denim enthusiasts the most comprehensive selection of Levi’s products — from its signature 501 jeans, tees, and accessories to classic trucker jackets.
Located on the second level, City Center of SM North EDSA, the LED-powered denim haven also features Levi’s NextGen store concept, delivering the fullest expression of the brand through a unique and immersive experience where shoppers can discover, purchase and customize their fave Levi’s products.
Store highlights include a style lounge, elevated fitting rooms, and personalized shopping guidance from in-store Levi’s experts. It also houses the Levi’s Tailor Shop, an alteration, restoration, and customization station run by skilled tailoring professionals.
The Tailor Shop gives shoppers the opportunity to personalize their purchases. With self-expression being key for today’s consumers, customers have the option to customize their Levi’s apparel to suit their taste, whether through embroidery, patches, pins, fabric paneling, or more. The Tailor Shop unlocks a myriad of personalized options for shoppers, whether they are looking to elevate a newly-purchased piece, or refresh an existing one in their closet.
“We are pleased to open one of the largest Levi’s NextGen stores in the Philippines at SM North EDSA. Delivering a one-stop, immersive, high-quality shopping experience, we hope that the new store will resonate with fans of Levi’s — both new and existing,” enthused Charisse Chua, country manager, Levi Strauss & Co. Philippines “This store is emblematic of our commitment to bringing quality retail experiences and services to our customers, especially as we continue to expand our retail footprint in this country.”
According to Jeffrey Lo, senior vice president and business unit head of SM Retail, SM is a longtime partner of the iconic brand.
“And so, we are proud to bring Levi’s largest store in the Philippines to life here at SM North EDSA,” he added. “As one of the largest malls in the country, SM North EDSA is the ideal home for this store, serving as a great location where Levi’s can continue to cater to the evolving needs of the modern Filipino shopper.”
The opening of the SM North EDSA store is yet another milestone symbolizing Levi’s commitment to Asia and its expansion within the region, as well as its direct-to-consumer strategy of delivering high-quality apparel to customers right where they shop.
As the brand focuses on making its stores premium destinations delivering premium shopping experiences to its customers across the globe, it continues to diversify its business across geographies, apparel categories and distribution channels, all in service of bringing well-made, timeless apparel to its customers.
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The new Levi’s store is on the second level, City Center, SM City North EDSA.
