Easy Brand spotlights Nena Saguil’s legacy for a new generation

MANILA, Philippines — Filipino local brand Easy Brand marked a special evening of art, culture and customer appreciation last September 30 through a creative collaboration honoring the legacy of acclaimed Filipina artist Nena Saguil (1914-1994).

A defining part of the collaboration is Easy Brand’s authorized use of Nena Saguil’s distinctive watermark trademark, with permission granted by Benjamin Saguil, representing the Nena Saguil legacy. The watermark serves as a recognizable symbol of Saguil’s artistic identity, allowing her legacy to be brought into a contemporary creative setting and introduced to a new generation.

The collaboration creates a meaningful connection between Saguil’s artistic journey from Manila to Paris and her continuing influence in the Philippines, and Easy Brand’s commitment to celebrating Filipino creativity.

The evening also served as a Customer Appreciation Night, recognizing the customers and partners who have been part of Easy Brand’s journey and growth.

Present at the celebration were Mark Wang, President and Founder of Easy Brand, and Peter Limquiaco, chairman and CEO of Easy Brand, who joined guests in celebrating Filipino creativity, heritage and contemporary design.

Through the collaboration, Easy Brand brings together art, heritage, and contemporary creativity, giving new expression to a legacy that continues to inspire across generations.

Editor’s Note: This press release from Easy Brand is published by the Advertising Content Team that is independent from our Editorial Newsroom.