A partnership that works

MANILA, Philippines - A simple but meaningful parting shot of “Ingat!” uttered in what is now very popular and memorable television commercial set off a solid and successful partnership between Biogesic and John Lloyd Cruz.

John Lloyd is thankful for the trust that Unilab, the company behind the No. 1 brand of headache and fever reliever, has given him. The trust has been reinforced when the company renewed his contract as Biogesic endorser.

“Biogesic started my career as an endorser and I am very grateful for that. The Unilab/Biogesic team really believed in me,” says John Lloyd.

The trust and support between the brand and the endorser have gone a long way. Biogesic has been part of John Lloyd’s career, from the time he was still a budding matinee idol until he reached his current stature as multi-awarded and bankable actor.

“Biogesic and John Lloyd share the same belief in making more Filipinos conscious of the safety and efficacy of what they ingest. This made Biogesic the most trusted brand for headache and fever, by doctors and consumers alike,” says Sebastian Frederick Baquiran, Unilab SVP. “The strong relationship of Biogesic and John Lloyd has gone a long way. It is now on its sixth year and we look forward to more years of strong partnership.”

The brand supports John Lloyd in his endeavors, including his recent triumph — the record-breaking box-office results of his latest movie Unofficially Yours. Biogesic hosted a Thanksgiving lunch for John Lloyd recently with the Unilab family, members of the press and select social media bloggers in attendance.

John Lloyd says he is still discriminating in choosing which brand he would associate himself. “I have to believe in the brand, enough to use and patronize the product myself. Everyone knows that I take Biogesic for my common aches and pains.”