Sulit.com.ph now re-branded as OLX.ph

(The Philippine Star) - March 31, 2014 - 12:00am

MANILA, Philippines - Sulit.com.ph, the Philippines’ leading buy-and-sell website, is now OLX.ph. The re-branding is set to inspire and encourage Filipinos to improve their lives by selling personal items they are no longer using and turning these to cash.

The new name also emphasizes a stronger focus on making it faster and easier for ordinary Filipinos to sell their things online, connect with others to meet up, and complete transactions.

“The name change represents our commitment to change how Filipinos perceive online selling. That selling stuff you no longer use is simple and can actually help you earn additional cash,” says OLX Philippines managing director RJ David who is running the re-branded site together with Arianne David — the same founders who propelled Sulit to online supremacy.

Aside from providing a more convenient platform, OLX will also focus on growing its C2C business by encouraging Pinoys to sell their unused items.

RJ David says, “Filipinos do not have much of a tradition of selling secondhand items so that most households end up with a clutter of items that are no longer used. If sold, these can turn into real value, which people can use to buy new things.”

He explains that with OLX, Filipinos now have a quicker and more convenient way of selling their stuff. And posting of ads remains free. Whether it be through the OLX app or the Web, all users have to do is just click and post. Within seconds, they can already list an item for sale. Within minutes, their item will appear on OLX, possibly hear from interested buyers within hours, and within days, meet up with buyers who can trade their stuff for cash.

“In no time at all, you will have simplified and improved your life by selling on OLX on a regular basis,” he adds.

Previous Sulit members do not need to create a new user account or repost active ads since these will not be affected by the brand change. Everything that users came to love about Sulit — free posting of ads, wide variety of items for sale, and thousands of sellers to choose from — will all be reflected on OLX.

Some of the key improvements to expect include the simplified ad process, upgraded Android app which will soon become available on iOS, and the current expansion of customer support to assist users even at night and on weekends.

As expected, the re-branding will not affect the company’s local management team. Team OLX Philippines will still be managed by RJ and Arianne David, along with the same Sulit team that has been of service since Sulit’s launch in 2006.

With the new brand identity, OLX aspires to reach the next one-million Pinoy online sellers and RJ David is positive they can achieve that in the near future. “Millions have already sold their items on OLX and Filipinos can easily do the same,” he says.

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