Honda refreshes Civic for pure intensity

MANILA, Philippines - Honda Cars Philippines, Inc. (HCPI) continues to deliver pure intensity with the 2010 Civic. Sporting a refreshed dynamic styling, the Civic now comes with newly designed 16” three-dimensional, multi-spoke alloy wheels for its best-selling 1.8 S variant to create a more commanding and sharper look. The new alloy wheel design thoughtfully enhances its exterior and draws an exciting balance between aerodynamic body styling and aggressive stance.

Always at the forefront of offering something new to the delight of its discerning customers, Honda also introduces Polished Metal color to its 1.8 S and 2.0 S Civic variants for that added flair of sporty and modern character.

“There are several factors consumers consider in buying a car and color is one of the significant drivers in finalizing their decision,” said Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. “Nowadays, consumers are getting savvy about the latest color trends. And so, we continue to revitalize our color line-up to suit the market’s dynamic taste and preference. With a sleek Polished Metal body color matched with a bolder alloy wheel design, the Civic is designed to add vitality in its class,” Shimizu added.

The 2010 Civic continues to exude that distinctive character that has carved its winning heritage – spirited driving performance, technologically-advanced features and bold styling. It is chiefly designed to deliver pure intensity into one’s entire driving experience.

To bring out added fun in driving, the Civic comes with a race-inspired paddle shift technology. This fun-to-use technology, available in 1.8 S and 2.0 S variants, enables manual shifting of gears without the clutch. Conveniently located behind the steering wheel, the paddle shift option delivers superb driving pleasure of a manual transmission right at your fingertips. It enables safe shifting of gears while your hands are planted on the steering wheel.

The 2010 Civic also maintains its original advantages such as advanced engine setting and optimum driving performance through the i-VTEC engine, 5-speed automatic transmission and McPherson Strut for front and Double Wishbone for rear suspension. Honda’s i-VTEC engine technology has earned a clear-cut distinction in terms of delivering high power output but with low fuel consumption. With a maximum power output of 155 ps at 6000 rpm for the 2.0 liter variant and 140 ps at 6300 rpm for the 1.8 variant, the Civic still remains to be the most powerful in its class. As an added testament of Honda’s commitment to the welfare of the environment, the Civic also releases cleaner emissions that pass EURO 4 levels, even if Philippine regulations only mandate EURO 2 compliance.

Meanwhile, the Civic’s interior suggests the same dynamic image as the exterior. It also offers great ergonomics for optimum operation of driving controls. Adding to the comforts of its high-quality interior amenities, the Civic comes with a USB audio interface for direct connection to digital audio players and other USB devices that contain MP3, WMA or AAC music files.

All these and more makes the Civic a much celebrated model with more than 100,000 unit sales in the Philippines and over 18 million unit sales in more than 160 countries. With over 100,000 Civic owners in the Philippines who share the same passion for thrill and innovation, Honda builds the Civic Republic!

So be part of the Civic Republic and drive on to the road of pure intensity with the new Civic! The 2010 Civic initially debuted last February 27 (Saturday) at Luzon dealerships.

For more details, check out www.hondaphil.com or visit any of Honda’s 26 dealerships nationwide.

Always remember to try before you buy. Be smart! Test drive!