Banking

Smart finalist in global mobile money contest

October 25, 2011 | 12:00am

MANILA, Philippines - Smart Communications Inc. (Smart) had been named among the finalists in the upcoming Mobile Money Global Awards. The country’s leading wireless services provider is the only Philippine telecommunications company to make it to the elite list.

Smart’s mobile commerce offering, Smart Money, was shortlisted in two Mobile Money Transfer (MMT) categories – the Best Operator-led MMT Program, which is given to the MMT model with exceptional subscription and usage rates, customer reach and ease of service; and the Best Bank-led MMT Program, which recognizes the outstanding mobile money transfer model with a banks’ market entry strategy.

Smart Money has established linkages with the leading banks of the Philippines, the country’s primary ATM consortia, local and international remittance companies, and millions of MasterCard partners here and abroad.

The platform allows account holders to perform mobile money transfers, pay bills, purchase goods and services from partner MasterCard establishments around the world and on the worldwide web, to do over-the-counter transactions at Smart Wireless Centers and Smart Money Centers, and to withdraw from over 7,000 ATMS all over the Philippines.

There are currently over 8.5 million registered users of Smart Money.

Likewise, Smart Load and Financial Services head Jojo M. Malolos has also been included in the pool of speakers in the Mobile Money Global Summit and Expo to be held in Dubai next month.

Aside from Best Operator-led MMT Program and Best Bank-led MMT Program, other categories include Best Mobile Money Launch of the Year, Achievement in Financial Inclusion, Best Mobile Money Joint Venture between a Bank and an Operator, Most Inventive Marketing Campaign, and Best International Mobile Money Transfer Program.

Now on its 2nd year, the Mobile Money Global Awards recognizes mobile money pioneers, practitioners, and stakeholders who have made significant contributions to the growth of the mobile money industry.