Puregold gears up for major convention of micro-retailers

MANILA, Philippines — Puregold Price Club Inc.’s annual Tindahan Ni Aling Puring (TNAP) Sari-Sari Store Convention is set for an even more meaningful run this year, gathering a record number of brand partners to support Filipino micro-entrepreneurs amid challenging times.

Aiming to help shield micro-retailers from the impact of price hikes, Puregold is gearing up for its biggest TNAP convention yet, featuring over 150 participating companies, a 23-percent jump from the 2025 brand lineup.

This expansion ensures that sari-sari store owners have direct access to a wider variety of fast-moving consumer goods and emerging brands under one roof.

Recognizing the vital role of sari-sari stores in communities across the country, Puregold has secured high-volume stocks of essential items and trending products, ensuring that Aling Puring members can replenish their inventory without fear of shortages.

“This year, we are going bigger because the need to support our MSMEs is greater than ever,” Puregold president Vincent Co said. “By bringing in over 150 partners, we’ll be able to secure the necessary inventory of both staple and emerging brands for our sari-sari store owners so that tuloy-tuloy ang negosyo at kita,” he added.

The TNAP 2026 Convention is designed to be a one-stop-shop for sari-sari store’s growth.  The TNAP Sari-Sari Store Convention 2026 is happening on May 14 to 16, at the World Trade Center in Pasay.  The three-day event will also feature expert-led business seminars, networking opportunities, and live performances from top OPM artists.

“At Puregold, we don’t just sell products; we partner with the Filipino entrepreneur. This convention is a testament to our promise that as long as there is an Aling Puring standing strong, Puregold will be there to provide them the best deals and the most reliable supply,” Co said.