Wendy's Global exec to address Franchise Asia

MANILA, Philippines - A global executive of Wendy’s Restaurants will join an elite roster of international business experts who will impart their knowledge on how Filipinos can grow their businesses during the two-day Franchise Asia Philippines 2012 (PAF 12) International Conference at the SMX Convention Center next month.

John Pain, managing director and vice president for Asia-Pacific and Europe, Middle East and Africa Regions of Wendy’s Global Restaurants, will provide pointers on how business performance can be improved just by using the simple principle “The Customer is King.”

Other global business experts who will speak at the July 25-26 PAF 2012 International Conference include Arnaud Frade, regional director, retail & shopper/ digital strategy, TNS Asia-Pacific, and Jeff Sturgis, president of Franchise System Advisors, USA.

Frade will talk on the topic “Retail Future Now,” while Sturgis will advise conference participants on how they can expand their business internationally during the breakout sessions.

Aside from the plenary sessions where attendees will gain knowledge on fresh global perspectives and latest trends in the franchising industry, the international conference committee has also reserved a half-day of breakout sessions where a number of educational topics will be discussed.

Topics during the breakout sessions are: running a family business, identifying the right location, bringing out the best in your people, brand protection, management and valuation; putting premium in your brand, managing profitability, going international, access to financing, achieving sustainable benefits through supply chain excellence, and exploring career opportunities in franchising.

For inquiries, visit www.franchiseasiaphl2012.com.ph and register on-line for special admission rates; or call PFA Secretariat at tel. nos. (02) 6870365 to 67, 09178320731, or e-mail [email protected]. ; or call the exhibit management team Global Link MP Events at (02) 750-8588 or [email protected].