From freelancing to building a virtual empire, Jungie Gumiran builds self care brand on TikTok

MANILA, Philippines — JUNGIE Gumiran used to be a regular employee in the corporate world. He described himself as a struggling employee, who suffered quite a number of setbacks from the corporate companies that he worked for. But he was able to bounce back by educating himself about digital marketing and e-commerce, paving the way for him to do freelance work for Facebook Ads, among others. Applying what he had learned, he made startup businesses transform into powerful brands.

Today, he is founder and chief executive officer (CEO) of JUJU Lifestyle, a health and wellness company which he himself put together. A skincare and self-care junkie, he used to find it hard to stick to a skincare routine until he stumbled upon the concept of effervescent tablets and how they would be an easier and more effective way to take supplements. It’s an innovation that would be easier to incorporate into a busy lifestyle, and so he left no stones unturned in developing effervescent tablets of his own and put together JUJU Lifestyle, which specializes in effervescent tablets, including flagship product JUJU Collagen. It is this product that gained over 13 million views on TikTok in the first six months after its launch.

Jungie’s vision for the brand is to create a world where wellness and self care are infused in people’s daily lives. The JUJU Effervescent line, Collagen, Glutathione, Slimming, and Sports are all easy to drink in their effervescent form, can be carried anywhere without hassle, and can easily become part of people’s lifestyle.

JUJU Lifestyle products have reached an average sales of P1.7 million, both for Shopee and Lazada, in 2021. The brand continues to grow and perform consistently, hitting P4.7M sales in 2022, with highest sales achieved of P706,000 from the recent 10.10 double digit sales in Shopee and Lazada.

JUJU Collagen, the flagship product, has gained 10,000 5-star reviews on Shopee and Lazada, with thousands of positive product video reviews on Facebook, YouTube and TikTok. The product is also set to launch at Watsons this year.

The brand maintains its digital presence by continuously partnering and promoting JUJU Lifestyle across all social media platforms. It is well-loved by fitness and lifestyle influencers, who help the brand reach more people, especially those who want to treat themselves to self-care. 

Jungie Gumiran is now known as a marketing specialist, a communication expert, and an entrepreneur. Apart from JUJU Lifestyle, he works as a marketing consultant for multibillion-dollar companies, such as Sun Life, TCL, and Keller Williams. He is also the coach and founder of the AdsLevelUp program, where he helps thousands of freelancers and business owners in the Philippines utilize the power of online advertising.

His experience backs up his skills as a marketing and brand executive at Click Licensing Asia, a brand licensing company operating in Southeast Asia and Korea, where he is directly responsible for the optimal performance of lifestyle, fashion, and character brands such as NBA, One Piece, Pokémon, Larva, Wingcle Bear, BLIZZARD, (World of Warcraft & Overwatch), and Legendary (Warcraft Movie) on a regional level.