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Know disruptions in traditional and digital media at Media Outlook 2020 | Philstar.com
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Know disruptions in traditional and digital media at Media Outlook 2020

Philstar.com
Know disruptions in traditional and digital media at Media Outlook 2020
Panel of experts composed of Gladys Basinillo, chief growth officer and head of agency, Starcomvest Media Group; Santi Elizalde, vice president for Sales, Manila Broadcasting Company; Lucien Dy Tioco, executive vice president, Philstar Media Group; and Jay Bautista, managing director, Kantar Media Philipines; together with ANC’s Lexi Schulze, host and moderator of the media briefing.
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MANILA, Philippines — What will the media landscape be in 2020?

Get fresh data insights as leading industry experts unleash media consumption forecast and analysis in an annual forum. The 6th Media Outlook 2020 happens on December 2 at Fairmont Hotel in Makati City.

Media Outlook points where opportunities for growth are occurring, discusses trends that companies should be mindful of, and which markets are emerging in the coming year. 

The panel will be composed of media experts, media analysts, media planners and buyers, top advertisers, brand builders (agencies) and industry leaders who will draw insights from data, analysis, and emerging trends.

They will provide information and answer questions to be addressed in the briefing, such as, the state of transformation of traditional media (radio, TV and print), why billboard advertising and digital out-of-home are resonating to Millennials and Gen Zs markets, and how digital fuels Filipino consumers’ lifestyle, behavior and habits; it will discuss the digital disruption opportunities, innovation, automation to create remarkable customer experiences. 

The Media Outlook 2020 is an important annual forum that presents more than just the usual economic forecasts we get from different media groups.

Very few fora touch on the topic of marketing communications in a holistic approach—from analyzing current landscape, trends and forecasts, to its implications for the media industry in the coming year, 2020.

The media briefing is open to all CMOs, managing directors, advertising/marketing managers, brand managers, category managers, product managers, corporate communication managers, media planner/managers, publishers, advertising suppliers, entrepreneurs, academics, students, government, and those involved in advertising and marketing.

It’s time for a fresh outlook for 2020! Attend the 6th Media Outlook 2020 on December 2.

The program is organized by Fiera de Manila Inc.

 

To learn more, visit https://www.fmi.com.ph/events/media-outlook-2020For inquiries, call: +632-8896-0639, 8896-0637, email: norelyn@fmi.com.ph, or visit www.fmi.com.ph.

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MEDIA OUTLOOK 2020

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