4-day MICECON starts June 4

MANILA, Philippines - A trademark Filipino-style event concept themed in colorful outfits and fun activities awaits visiting foreign delegates to the international conference on meetings, incentive travel, conventions and events/exhibitions (M.I.C.E.), which opens in Clark Freeport, Pampanga on June 4.

The fun starts with a “What to Wear” competition based on themed attires for each day of the M.I.C.E. Conference (MICECON) 2014. The June 4 theme is “Kulinarya” and the prescribed attire is culinary to highlight the day’s main activity dubbed as the “Cook-Off Challenge.”

Set at 1 p.m., the Cook-Off Challenge with celebrity chef Claude Tayag is open to all MICECON delegates with or without any culinary expertise.

For June 5, the theme is “Magical Theatrical” and the prescribed attire is fiery silhouette, or business outfit in red or pitch black.

For June 6, the theme is “Divinely Inspired” and the prescribed attire is “Match Made in Heaven” or “angelic-inspired” colors in white, silver or gold and in free-flowing fabrics.

And on June 7, the theme is “Orange is the New Black” and the prescribed attire is “Smart Casual in Orange” or with orange accents.

There are also themed dinner receptions: “Clark: Past Forward” and military-inspired attire for June 4, “Widus a Night of Stars” and Hollywood-inspired outfits for June 5, and “Royal MICEquerade Ball” and strictly formal imaginative costumes on June 6.

There are also pre- and post-event tours in and around Clark. And soon after MICECON 2014, the foreign buyers will head for their chosen destinations — any of the cities of Cebu and Davao or the El Nido island cluster at the northernmost tip of Palawan.

Welcoming the delegates on June 5 is Clark Development Corp. (CDC) president and chief executive officer Arthur Tugade. Tourism Promotions Board (TPB) chief operating officer Domingo Ramon Enerio III will deliver the opening message.

A full day of one-on-one business transactions between foreign buyers and local sellers, the M.I.C.E. Mart will be preceded by a marketing seminar with foreign speakers on June 5, also at the Fontana Convention Center in Clark, the official venue of MICECON 2014.

MICECON 2014 is co-organized by the TPB-DOT with the CDC.