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A new Style Origin begins

Bea J. Ledesma (The Philippine Star) - May 5, 2013 - 12:00am

MANILA, Philippines - Hundreds turned up for the opening of Style Origin, the lifestyle series led by the Ayala Malls, which opened its months-long run with a gala fashion show at Greenbelt 5.

With Ayala Land president Tony Aquino, and Ayala Land VP and head of operations and support services commercial business group Rowena Tomeldan present, Ayala Malls inaugurated the occasion with a signing, inviting the likes of STAR columnists Bianca Gonzalez, Steph Zubiri, designers Inno Sotto and Cary Santiago, furniture designer Ito Kish to affix their signature on the oversized Style Origin installation decorating the Greenbelt 5 fashion walk.

A lifestyle initiative to “re-define and elevate retail experience,” Ayala Mall’s Style Origin merges spectacle and consumer participation, delivering a fresh experience through its collaboration with The Philippine STAR and Tiger 22 Media Corporation.

After last year’s successful menswear series, with Filipino designers presenting their collection each week, this incarnation of Style Origin enlisted influencers in the fields of fashion, beauty, art, sports and retail to model and present collections. Inno Sotto, Brillante Mendoza, Francis Libiran, Mike Carandang, Cary Santiago, JC Buendia, Alex Carbonell, DJ Callum David, Gretchen Ho, Jerome Lorico, chef Bruce Lim, chef Fernando Aracama, Margarita Fores, Leeroy New, Ito Kish and STAR’s Rissa Trillo, Tim Yap, Bianca Gonzalez, Stephanie Zubiri and Claude Tayag are some of the multi-hyphenates set to take center stage.

A style souk, with organized merchants opening up the hallways of Ayala Malls, and style mob, with live parade occurring simultaneously, close out the show.

ALEX CARBONELL AYALA LAND AYALA MALL AYALA MALLS BIANCA GONZALEZ BRILLANTE MENDOZA BRUCE LIM CALLUM DAVID ITO KISH STYLE ORIGIN
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