A big, bold Swatch success story!

MANILA, Philippines — Inspired by bold ideas and designed for even bolder personalities, the Swatch BIG BOLD collection is a huge success. Featuring six different watch models, this line offers comfort (particularly because it’s very light) and style.

With a kick from urban streetwear, each BIG BOLD is a statement piece boasting a striking Ø47mm watchcase. The Swiss watchmaker’s latest product calls out to those who are proud to be different and not afraid to put themselves upfront: It has a kind of swagger that’s confident and entirely unexpected.                                                            

From BBBlack to BBBeauty, all BIG BOLD models have a massive watch head covered with a slightly curved glass. Contrasting 3D prints on the dial as well as the strap, it highlights the big personalities of the watches. Meanwhile, the subtly-toned backgrounds flatter the bold contemporary design. Superluminova arrow-shaped hands point your next move to the right direction.

Go for the extra – the extra mile, the extra style, the extra minute, the extra hour, the extra detail, the extra spark. Go for the difference, the uniqueness. Go for what makes you, you. And go big, go bold!

The six different shades of watches in Swatch's BIG BOLD collection: BBBlood, BBBeauty, BBBlack, BBBlue  BBBlanco, and BBBubbles. Photo Release

The BIG BOLD collection is available at the Swatch Shops in SM Megamall, Glorietta 1, Glorietta 4, Greenbelt 5, TriNoma, Market Market, Alabang Town Center, SM Mall of Asia, SM City North EDSA, SM Southmall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place Manila, Sta. Lucia East Grand Mall, Ayala Center Cebu, and SM City Cebu.

Stay tuned for exciting BIG BOLD announcements. Check out Swatch Philippines on Facebook and Instagram.