LIST: Back-to-school #OoTD must-haves
Spring-summer ad campaign featuring latest Guess endorser Hailey Baldwin, alongside heartthrob Stefano Sala. Photo release
MANILA, Philippines — Shopping for school?
This spring, global lifestyle brand Guess launches sexy vibrant staples for your summer quick style fixes. Spring 2017 spells out effortless casual yet glam looks, featuring trends like "camouflora," "athleisure," and denim.
For women
If carefree is what you desire, the women’s wear assortment features silhouettes, including silky floor length maxi dresses, romantic floor-length cut-out maxi dresses, off-the-shoulder boho flirty tops, and distressed color-block denim shorts.
Two-piece denim ensembles and a dark wash hip-hugging denim pencil skirt with button detailing on the sides are staple pieces that lend a classic feel to the assortment. The women’s collection includes camel earth tones and pastel blues as well as white and navy blue stripes and deep royal blues with blooming rose colored flower printed pieces.
Off-shoulder and cold-shoulder silhouettes are still hot
School must-haves for ladies
- "Camouflora" prints or a combination of camouflage and florals
- Boyfriend tank tops
- Camel, greens, and other earthy tones inspired by the military trend
- Glittery surfaces
- Lots of blues, pinks, and florals
- Lavender, white
- Silky fabrics
- Floor-length silhouettes
- Off-shoulder, cold shoulder
- Ruffles
- Distressed jeans or shorts
- Two-piece denim ensembles
- Athletic denim
- Cropped tops
- Long tees
"Camouflora" prints, cropped tops, long tees, and black and white pieces are "in" for summer.
For men
If you need a heavy dose of military spirit, the collection for men lives for it. The collection includes color-block long-sleeve wovens, long-sleeve striped crew-neck shirts, a light layering piece with military patchwork, slim tapered denim with zipper detailing on the pockets, distressed light wash denim with patchwork detailing, and more ribbed tapered pants that provide any guy with an assortment of options and colors this spring.
The men’s wear features a bomber with “California” in elegant cursive writing embossed on the back; this unique salmon pink bomber highlights the essence of style in sunny California. The men’s color palette includes earthy camel tones, military green, a mixture of blue hues, tropical prints, and bird feather prints.
School must-haves for men
- Corrugated military prints
- Denim military shorts
- Hand-painted prints
- Black and white – cloud prints
- Jeans with paint splatters, acid washes and other forms of destruction
- Denim jackets with Indian-inspired patches
From left: Men's polo with leaf prints and military-inspired, acid-washed jeans; unisex denim jacket with Indian-inspired patches and athletic denim pants; and matching "athleisure" varsity jacket and skirt.
The ‘90s are back
The brand celebrates its 35th year with an iconic advertising campaign featuring latest endorser Hailey Baldwin, alongside heartthrob Stefano Sala. These classic photographs showcase the limited-edition pieces in the Originals 1981 Anniversary Capsule Collection, celebrating 35 sexy years of innovative designs, pride, and success.
The advertising campaign, directed by Paul Marciano, Chief Creative Officer, and shot by renowned fashion photographer Tatiana Gerusova, perfectly reflects the brand’s all-American style and rich denim heritage that has characterized the brand for several decades.
The Anniversary Capsule keeps the unique stone-washed and hand-treated denim techniques developed by the Marciano brothers back in the 80’s, which have remained a key part of the brand’s roots. Woven labels, buttons and rivets embrace the same aesthetic as the original pieces, which mirror the assortment of American and Italian fabrics used in the collections from the 80’s and 90’s.
Mixing equal parts modern and vintage, the denim heavy women’s assortment delivers a range of jeans, skirts, jackets, vests and chambray shirts in a variety of both oversized and fitted designs. The ‘90s logo-mania returns making a big statement in the stone-washed denim group using logo letter appliqué, archival embroidery patches and laser printing to update the modern aesthetic and lend a classic nod to the '90s varsity look.
Oversized long-line tees and vests are styled as dresses and worn over baggy high-waisted jeans to reflect the 35th anniversary collection’s laid-back, vintage vibe.
— Deni Rose M. Afinidad-Bernardo
