Fashion and Beauty

Liza Soberano lands first global beauty label endorsement

Alixandra Caole Vila - Philstar.com

MANILA, Philippines – As if her career isn’t stellar enough yet, Liza Soberano, one of the most sought-after stars in her generation has gotten another career milestone.

On August 3, the actress/model was officially announced as the newest Maybelline Girl. This marks her first global beauty label endorsement.

“It was like a dream come true for me. I remember looking up to the brand as a young girl. I can even remember the first time I brought one of their products,” she said during her press launch at the AXON, Green Sun Hotel.

Liza discovered her love for beauty and even fashion at an early age, starting with modeling for print ads and then taking on different roles for television and film. “When I first started in the show business, I was very shy! I couldn’t even smile right in front of the camera,” shares Liza who said makeup played a boost to her confidence level.

Through the years, Liza has risen to become one of the most iconic teen stars in the Philippine industry today with contracts and starring roles left and right .

Being a dream-chaser herself, Liza hopes she will be able to influence and empower people who look up to her.

"Throughout the years, I’ve grown up in front of the limelight as a model and an actress and I believe makeup plays an important part in building the confidence to feel beautiful. I believe that women should feel confident innately, and makeup helps women, like me, because it gives them the extra boost that they need," she explained

Half-American, half-Filipina, Liza embodies a unique mix of youthfulness, style, and boldness that makes her the perfect fit for the brand.

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