Raoul roars

Manila is one of the cosmopolitan cities in Asia where fashion thrives and style is diverse. The rise in the number of foreign retail brands in the market and their existence in the past two decades have made more than a hundred global names in our ever-changing closet-full of wonders. Filipinos are considered one of the most stylish in Asia (of course the Japanese, Singaporean and Chinese are noted as well) and are quite abreast with global fashion trends. There is a prevalent colonial mentality brought about by our rich history that resulted in an optimistic approach to the existing spectrum of style identities. Like a “brand nation,” if it may be called as such, anything “new” in our partially trend-based country becomes the object of wardrobe affection and luxe fascination. One of the latest to finally arrive in the Philippines is Raoul. 

How do you measure the success of a brand? The answer lies in strategic marketability, impeccable quality of merchandise and a reputable name backed up by years of experience. Raoul is a Singapore fashion brand that started in 2002; it has successfully taken Asia by storm and now boasts of 34 stores all over the Middle East and Southeast Asia with its extensive line of chic innovative fashion. With stores in Singapore, Malaysia, Thailand, Indonesia, Dubai, Bahrain and now in the Philippines, there is no doubt that Raoul will definitely be the brand to watch out for.

Inspired by the beauty and allure of the Mediterranean Coast, Raoul’s Spring Summer 2009 collection presents practical timeless pieces that define understated elegance. The brand boasts of a range of mix and match pieces that come in chic neutrals, sweet pastels, bold brights and prints. Modern silhouettes in a variety of easy and cool fabrication define a relaxed statement of comfort. Raoul prides in a conservative-classic signature look with clean cuts, impeccable finishing and excellent fabrication. From a brand that initially started with a men’s line, its women’s line (targeted for corporate or office dressing) achieved recognition and has expanded its apparel line into day-to-night, resort and nightwear. Today, stylesetters and fashion insiders have also noticed Raoul’s up-to-date leather goods and accessories that are gaining popularity and attention.

(E-mail the author at mymultiplechoice@yahoo.com)