Diego is PLDT Home DSL’s latest star celebrity

Paz Sicat - The Philippine Star

MANILA, Philippines - There are facts about PLDT Home DSL that are inescapable through these years when we bring to mind memorable commercials like Anna Banana (from where handsome teenager Derek Lorenzo first got a glimpse of popularity), fast forward to the media presence of the precocious cute boy Diego Ledesma of the current Ask Diego campaign.

Bare facts: PLDT Home DSL has come up with the country’s best and most unforgettable TV commercials through the years. PLDT has been awarded numerous citations by showcasing acclaimed advertisements that give credence to Filipino family values. And while they were doing so, PLDT Home DSL has managed to build wholesome star-celebrities and household names out of the TVC talents they have featured in their ads. Today, these celebrities have easily charted their own Internet sensation history and have thrilled the public to no end.

We know for a fact that PLDT Home DSL team has invested time, energy, research and hard work just so they can achieve their goal of getting important messages excellently across to the public. To have these commercials, not only win awards and make stars out of the relatively new talents featured in them are validations of a truly creative, effective campaign that sells.

Seven-year-old Diego started out with an advice column on Facebook. Now, he has over 235,000 fans online, and thousands more adoring him on TV and in person, thanks much to the PLDT Home DSL commercial. People just loved the idea of a cute boy answering their questions, and were further endeared when the rest of the family — parents Paolo and Lara and Ate Trisha — stepped in to help answer the tougher ones.

Diego and the entire Ledesma family’s presence has been cheering up the public so much that you see them a lot these days — guesting on GMA 7’s top-rating shows The Ryzza Mae Show, where he shared a cute bonding time with Ryzza doing selfies, and in Eat, Bulaga! where he met and charmed no less than the Bossing Vic Sotto. Regine Velasquez, who confessed that even her son Nate is smitten by Diego’s charm. Diego was also invited to TV5’s taping of Confessions of a Torpe and had his share of adoring fans while there.

We saw Diego being “mobbed” by adoring mothers and their kids, boys and girls, young and old alike at the Frozen Skating Party, and the PBA Finals on Mother’s Day where Diego and Lara handed out flowers to other moms in the crowd and where he also hobnobbed with the Pingris family. He also attended the movie premiere of X Men: Days of Future Past, where he had fun time posing for photos with adoring guests and Wolverine. Diego also makes surprise appearances in PLDT Home DSL’s mall events and barangay tours like the Great Payday Sale which happens every month.

The Ledesmas now have their share of superstardom as they are constantly asked to pose for photos and sign autographs wherever they go. The Ledesma is a perfect example of today’s family: The members love spending time learning together, playing together and bonding at home as often as they can. They enjoy using their PLDT Home DSL’s strong, reliable connection to stream movies, play games and discover new things together. The family-sized broadband connection allows them to use multiple gadgets at the same time for limitless sharing at home.

Like facebook.com/AskDiego and post your own questions for Diego to answer. For details, visit pldthome.com.

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