Samsung Galaxy Note 4: #morethanbig

SINGAPORE — Smartphones are not just smartphones anymore.

At the recent Asian launch of the Samsung Galaxy Note 4, Harry Lee, president of Samsung Electronics, Singapore, said, “Now smartphones are your personal entertainment devices, delivering on demand immersive experiences everywhere, anytime.”

“The Galaxy Note series signaled extraordinary innovation within the technology industry. Its larger screen size and iconic S Pen technology launched a new standard in smartphone culture,” said JK Shin, CEO and head of IT & Mobile Communication at Samsung Electronics. “With the introduction of the Galaxy Note series, we brought the age-old culture of the pen and notepad into the digital world. The new Galaxy Note 4 introduces the most refined Note experience to date by combining all the latest technology that users expect from the Galaxy series.”

At the launch, held at Victoria Theatre, the experience of seeing the unveiling and presentation of the newest Note 4 was akin to watching a much-talked-about movie.

Since I had read a lot about the Galaxy Note 4 I was excited to see what this new baby could do — up close. The presentation was enjoyable and the visual treats of the Note 4 and all its unique features were further enhanced on the big screen.

On that night, Victoria Theatre seemed the perfect venue for the introduction of this newest star of Samsung.

“We continue to listen to our consumers — your wants and your needs,” shared Lee. “Based on research we know that nearly half of the global consumers look to buy new mobile phones for the convenience it brings.”

Lee believes that the three key attributes of the Galaxy Note 4 are:

1. Sterling experience with a super AMOLED display

2. A beautiful design with a premium design frame

3. The most refined and best mobile experience ever.

WHAT’S INSIDE

“It is something that we are definitely proud of,” shared Stanley Goh, vice president of marketing, Samsung electronics Singapore. “The Note 4 has already gotten a lot of attention from consumers around the world.”

Goh added that there seems to be a lot of buzz about big-screen devices recently. He said that Samsung is never shy about reminding everyone that Samsung originated the large-screen smartphone movement as early as 2011 with the original Samsung Galaxy note.

“We continue to lead in the area,” Goh reiterated, “because the mobile large-screen experience has become part of our daily lives.”

Goh also pointed out that, at Samsung, the Note is the only one with the S Pen, which it believes bridges the gap between analog and digital. The S Pen also allows users more freedom of expression.

“This is the definition of Note culture — and it is uniquely Samsung,” he said.

The Galaxy Note 4 continues to embrace Samsung’s heritage of a Galaxy mobile experience. Its 5.7-inch Quad HD (2560x1440) Super AMOLED display reproduces clearer and more vivid images with deep contrast, better viewing angles, and response times as fast as a millionth of a second, providing a tremendous viewing experience.

Due to its large screen, the refined Multi Window feature is able to maximize the user’s experience, providing them with the key to easier multi-tasking. Users can choose how they access their applications with full, split or pop-up screens, and easily change the size and positioning of apps on the screen with one intuitive swipe.

The Galaxy Note 4 also sports an advanced camera system that is able to reproduce brighter and clearer images. The device is equipped with a 16-megapixel rear-facing camera featuring a Smart Optical Image Stabilizer that counterbalances camera shake and automatically extends exposure time in dark settings. In addition, a 3.7-megapixel front-facing camera with f1.9 offers a default 90-degree shooting angle and up to 120 degree wide angle so users can take the best group shots with friends.

The Galaxy Note 4‘s wide selection of enhanced features enables users to get even more from their mobile device. With the Fast Charging feature and Ultra Power Saving Mode, the Galaxy Note 4 charges faster and ensures that users don’t run out of power when they need it most. It is also equipped with multiple microphones and an improved speakerphone for better noise cancellation when speaking in loud environments. A built-in Voice Recorder offers eight different directional voice tagging and a selective playback capability that allows users to isolate and listen to specific voices in a group conversation.

S Pen for Everyday Tasks

The Galaxy Note 4’s S Pen has been specifically evolved to serve as the primary tool that users go to for common, everyday mobile-device use. This new S Pen offers a much more authentic pen experience, with a more natural brush effect that perfectly emulates writing on paper with a fountain or calligraphy pen. The S Pen also introduces a more user-friendly Air Command functionality along with other intuitive features such as Action Memo, Screen Write, Image Clip and Smart Select, which allows users to create and collect content with ease. A new Smart Select feature enables users to easily piece together content from different origins and share it with ease.

The Note 4 also provides users with a choice of multiple, seamless note-taking methods integrated with Samsung’s S Note application that allows everyday tasks to get done faster and more easily. In addition to typing and writing, the innovative Snap Note feature allows users to take a picture of their notes on a paper or a classroom board, and then quickly and easily convert it to an S Note. They can also further unleash their creativity by jotting down their thoughts quickly with Voice Memo.

The device features a premium metal frame with fluid curvature that seamlessly blends with the device display. The Galaxy Note 4’s 2.5D glass screen, inherited from the Galaxy S3, offers extra protection while perfectly complementing the device’s rich viewing experience. A soft-textured back cover provides incredible comfort that makes it easy to control with one hand. The device not only looks beautiful but also offers a superior grip and enhanced durability.

The Galaxy Note 4 will be available in Charcoal Black, Frost White, Bronze Gold, and Blossom Pink in global markets starting this month.

GEAR UP FOR THE FUTURE

Of course, there were just as many oohs and ahs when Samsung presented the latest Gear devices.

The new Samsung Gear S delivers an up-to-date smart wearable experience with 3G connectivity and wearable optimized features to meet the evolving needs of consumers.

?Designed with an elegant, curved Super AMOLED display and flexible band, the Samsung Gear S fits comfortably around the user’s wrist. Through 3G connectivity, the Samsung Gear S offers a new, powerful wearable experience and gives consumers the freedom to live their life on the go.

??INDUSTRY-LEADING CURVED SUPER AMOLED DISPLAY

? The Samsung Gear S features a two-inch curved Super AMOLED display, providing a richer view with a beautiful and easy-to-use user interface. It allows users to read messages and notifications at a single glance with features such as conversation view and condensed font. The Samsung Gear S’s chic, curved design fits comfortably around the contours of the wrist, while its customizable screen options and changeable straps empower users to express their own taste and style.

??STAY CONNECTED

? The Samsung Gear S extends its communication capabilities to include 3G as well as Bluetooth and Wi-Fi connectivity, allowing users to stay informed with seamless notifications from social networks, calendars and applications even when away from their phone. It lets users instantly reply to incoming messages using the onscreen keyboard, or utilize enhanced S voice functionality to ensure tasks can be completed immediately. With the Samsung Gear S, people can seamlessly make and receive calls directly from their wrist, or get calls forwarded from their smartphones.

The Samsung Gear S allows consumers to control how they want to connect, switching easily between 3G and Bluetooth connections, and automatically synchronizing information when paired with a smartphone.

?The Samsung Gear S is also a perfect health and fitness companion with more enhanced multi-sensors, built-in GPS, and robust S Health features. In addition, applications such as Nike + Running allow users to track their runs and stay motivated while on the move, without their smartphone.

??The Samsung Gear S is the new Samsung Gear Circle. When paired with a smartphone, users can easily receive calls, listen to music, and make voice commands in style through a Bluetooth connection. It features a magnetic lock that clasps around the user’s neck when not in use, as well as a vibrate function to signal incoming calls and notifications.

“We continue to develop devices that will help enhance our consumers’ lives,” added Lee. “ I believe that we can continue to drive better changes for consumers together.”