Canon unveils first 50x zoom with the PowerShot SX50 HS

MANILA, Philippines - Are you longing to add a different, raw element to your photos? Like the real facial expression of a runner taking his last few victorious steps to the finish line or the feeling of awe as you look at the vast expanse of greenery under angry clouds? All this is possible with the new Canon PowerShot SX50 HS.

Equipped with new high-end features, the Canon PowerShot SX50 HS delivers high-quality images with an edge. Impossible shots are now a thing of the past with the world’s first 50x optical zoom that comes in a whopping 24-1200 mm (35 mm equivalent).

The camera is also equipped with a 24-mm wide-angle lens with Optical Image Stabilizer that delivers magnificent and sharp images no matter your distance to the subject.

Tracking and capturing subjects is now a breeze with the extreme telephoto. The Zoom Framing Assist Seek function helps users locate and track subjects even a long distance away by simply pressing a button. In addition, this function remembers your previous zoom position, zooming out to let you locate your subject, and zooming right back into the saved position when you release the button.

Combining the power of the built-in latest-generation Canon DIGIC 5 Image Processor and image sensor, the result is a phenomenal increase in processing speed and power, delivering incredible detail in more situations without the need for artificial light sources.

And with the HS SYSTEM, Canon PowerShot SX50 HS delivers exceptional low-light performance, reaching up to ISO 6400 and giving you the power to create images with spectacular depth, detail and emotional resonance.

Canon’s innovative Intelligent IS makes it easy to capture clear, steady images even in low light without using a tripod. The system analyzes camera movement and applies the best shake correction method for the shooting situation, allowing you to focus on framing and capturing your shot.

Despite the camera’s high-end specs, beginners will still feel confident to take pictures and record movies with the Smart AUTO feature. It intelligently selects the proper camera settings based on 58 predefined shooting situations while the Face ID function adjusts focus and exposure priority based on pre-registered faces.

Capturing stunning 1080p Full HD video in stereo sound is literally as easy as pushing the dedicated movie button. You can also zoom while shooting and play back videos on an HDTV via the HDMI output.

Characterized by speed, the Canon PowerShot SX50 HS has High Speed AF which greatly improves focus speed and High-Speed Burst HQ which allows for continuous capture at a maximum of 10 frames while maintaining superb image quality.

Using a 12-bit converter to process the output of the CMOS sensor, the result is true color, smooth tonal transitions, and natural gradations. The PowerShot SX50 HS lets you shoot in RAW mode, which records all the information captured by the sensor, giving you outstanding flexibility and complete creative control when editing your images with Canon’s powerful bundled software, and the camera allows you to record in RAW and JPEG formats simultaneously.

Known for its state-of-the-art imaging performance, the PowerShot SX50 HS employs a 12.1-megapixel CMOS sensor, optimized for use in compact cameras.