From humble beginnings to making it big in real estate business

MANILA, Philippines - RCD Land president Roland C. Delantar never imagined owning a house, nonetheless, running his own real estate company decades ago, because of his impoverished life in Leyte. His dream of a better life didn’t stop after finishing high school. Delantar moved to Manila and acquired different jobs, including working as a house boy, to pull himself through college as an accounting student.

He aspired to be a lawyer but Delantar opted for a much attainable college degree because at 22, he was a father, a husband, and a working student. After passing the CPA board exam, he practiced accountancy for six years, but dreamt even bigger. “Financial success was my main motivation. I grew up poor, and I didn’t want my children to suffer the same fate. I didn’t settle on just being an employee, so I got myself a real estate broker license,” he shares.

Investing his commissions from selling residential housing units, Delantar established RCD Realty Corp. in August 16, 1987 to market popular affordable housing projects.

Emboldened by the company’s success in real estate marketing, Delantar started to venture into construction of individual housing units and later on, small pocket developments like RCD Villas De Imus, RCD Villas De Mambog and RCD Villas Silverhomes.

It was in 1997 that the company ventured into larger developments. It launched RCD Royale Homes, a 5.4-hectare subdivision located in Silang, Cavite. However, the company was welcomed by the Asian financial crisis. Despite the challenges, Delantar instead became more persistent in pursuing his vision.

Just like any business that experiences boom and bust, the real estate industry came to a rebound during the early 2000. It was during this period that Delantar seized the opportunity to bring the company to greater heights. He relaunched RCD Royale Homes in 2004. In order to have focus, he decided to spin off his marketing company in 2006 into RCD Realty Marketing Corp. He then renamed RCD Realty Corp. into RCD Land, Inc. to focus on project development. It was in 2008 that RCD launched another project, Winter Breeze Homes, a low cost subdivision project located in General Trias, Cavite. A few years later, the company opened several projects namely RCD Villas De Bacoor, RCD Homes East, RCD Pasay Townhomes and RCD BF Executive Townhomes.

“Every time we start a project, I put my family in mind. I want to make sure that the families that buy our units will enjoy the comforts of a first class development at a much affordable price.” RCD Land puts premium on the quality of its development that will stand the test of time.

RCD Land’s flagship project at present is RCD Royale Homes which has now expanded from a 5.4-hectare subdivision into a 17-hectare project.

“As a developer, it is very important to deliver what you have promised to your clients. “We would like to be known for our integrity and quality development,” enthuses Delantar.

From a poor boy who dreamt of a better life, Delantar has come a long way in life and business. The company will celebrate its 25th anniversary next year. The company’s experience, stability, competent and dedicated staff, will see RCD Land, Inc. as one of the major players in the real estate industry in the next few years.