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Business

Lazada commits compliance to online security, innovation

The Philippine Star

MANILA, Philippines — Leading e-commerce platform Lazada has taken proactive measures in collaborating with government agencies to establish a secure and compliant platform for its users.

The company said it is committed to legal compliance and user safety, implementing stringent measures to prevent online infringement and illicit trades on its platform. It actively identifies and eliminates listings that violate the standards set by government agencies and regulatory bodies.

The platform continuously enhances its systems to combat illicit trades and counterfeit products, utilizing advanced algorithms and dedicated teams that regularly scan the platform. A comprehensive whitelisting procedure, combined with user age verification and logistics checks, underscores Lazada’s commitment to age-appropriate sales. This commitment is strengthened through collaboration with brands, sellers, government agencies, and regulatory bodies, including close coordination and reporting with the Department of Trade and Industry, the Bureau of Internal Revenue, the Philippine National Police, and the Intellectual Property Office of the Philippines (IPOPHL).

Lazada not only proactively removes infringing listings but also collaborates with regulatory bodies to respond promptly to compliance issues, affirming its dedication to providing a secure and compliant e-commerce environment.

Strengthening the government’s commitment to ensuring the safety of merchants and consumers within the e-commerce ecosystem, various e-marketplaces, including Lazada, have embraced the enactment of the Internet Transactions Act of 2023.

Lazada Philippines CEO Carlos Barrera emphasized how the new laws will propel the company’s continued efforts in partnership with the government in creating a safer online experience for sellers and buyers on our platform. “We remain committed to collaborate with the government, especially the DTI and industry peers to help ensure the successful implementation of this landmark Act, and pave the way for a future defined by secure, innovative, and thriving e-Commerce for Filipinos.”

Lazada’s commitment to community development is showcased through strategic initiatives that support sustainable livelihoods, employment, and economic growth at the grassroots level. The Seller CommuniTours program exemplifies Lazada’s dedication to building a thriving community among its sellers. Recently, the platform unveiled “PiliPino by Lazada,” a holistic program aiming to celebrate and drive inclusive growth of Philippine e-commerce. These programs champion micro, small, and medium enterprises.

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