JFC continues overseas expansion

MANILA, Philippines — Jollibee Foods Corp. (JFC) continues to expand  outside the Philippines as it targets economies that have reopened sooner than the Philippines.

JFC has been expanding in North America, other parts of the US, and many countries in Europe as part of its goal to become one of the top five restaurant companies in the world.

Jollibee has opened in Pembroke Pines, Florida and Calgary, Alberta, Canada to cater to locals and Filipinos alike.

The new Pembroke Pines store, which opened on Sept. 29, marks Jollibee’s first location in the South Florida region and its third in The Sunshine State.

Maribeth dela Cruz, president of Jollibee Group North America, Philippine Brands, said the company is happy to bring Chickenjoy and other Jollibee favorites to South Florida.

“We also can’t wait to introduce our brand to curious newcomers who want to experience the great-tasting food, happy moments, and the warm and friendly service that Jollibee is known for,” Dela Cruz said.

The Jollibee Pembroke Pines store joins the brand’s two existing Florida locations–Jacksonville and Tampa–and marks its 53rd store in the US.

In Canada, Jollibee opened its third location in the city of Calgary, Alberta last Sept. 29, on top of the two existing Calgary locations: Jollibee Calgary Pacific Place and Jollibee Macleod Trail.  This new store opening also marks the brand’s 22nd store in Canada.

“It is a very exciting opportunity for us to open in CrossIron Mills, the biggest shopping mall in Calgary. This city has embraced our brand since we landed in Alberta, and we want to continue sharing the joy of eating with the Filipino community and newcomers that consider Calgary home,” dela Cruz said.

Aside from the brick-and-mortar stores, some of JFC’s new stores have pick-up options, ordering apps, and the DoorDash delivery platform.

The Jollibee Group operates in 34 countries, with over 5,800 stores globally and with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan and India.

Its other brands include Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger; five franchised brands namely Burger King, Panda Express, and PHO24 in the Philippines; Dunkin’ Donuts and Tim Ho Wan in certain territories in China.

JFC also has ownership of The Coffee Bean and Tea Leaf; Highlands Coffee and PHO24; and Yoshinoya in the Philippines.