IPOPHL urges businesses to register trademarks
Louella Desiderio (The Philippine Star) - February 3, 2013 - 12:00am

MANILA, Philippines - The Intellectual Property Office of the Philippines (IPOPHL) is urging more local businesses to file applications for registration of trademarks through the Madrid Protocol to be able to protect their brands overseas.

IPOPHL director general Ricardo Blancaflor said they would like to encourage more businesses to register their trademarks with the agency under the Madrid system so that the company could be able to protect their brands even in markets outside of the Philippines.

The Madrid system allows a Philippine-based trademark holder to seek registration and protection of the brand here as well as in other signatory countries of the pact. It has more than 80 signatory members.

Blancaflor noted that since the country’s accession to the Madrid Protocol in July last year, the IPOPHL has received 23 applications from local enterprises.

These are equivalent to 131 applications for protection of the brand overseas.

The applicants include religious group Iglesia Ni Cristo, international fashion designer Robin Tomas, dried fruit producer Profood International Corp., and bakery chain Julie’s Bakeshop.

Apart from simplifying the protection of marks outside of the Philippines, the Madrid Protocol also reduces the cost of registration.

Prior to the country’s accession to the Madrid Protocol, Filipino trademark holders had to file applications in different countries for the protection of their marks abroad.

Filing applications in different countries meant higher costs because it entailed hiring a lawyer in the place where the application was being made.

Blancaflor said that aside from encouraging more Filipino enterprises to file applications for international trademarks, they would also like to see more international brands coming to the country as they see the ease in protecting their marks here given the country’s accession to the Madrid Protocol.

The IPOPHL has received 375 international registrations.

“We hope the multinationals will come on board,” he said.

APPLICATIONS BLANCAFLOR IGLESIA NI CRISTO INTELLECTUAL PROPERTY OFFICE OF THE PHILIPPINES JULIE MADRID MADRID PROTOCOL PROFOOD INTERNATIONAL CORP RICARDO BLANCAFLOR ROBIN TOMAS
  • Latest
  • Trending
Latest
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

SIGN IN
or sign in with
Read and share the latest news
whenever and wherever you are.
Top Stories
Features the most relevant stories,
exclusive content, analyses and special reports.
As It Happens
Get bite-sized highlights and up-to-date
information as the news breaks.
Latest
View the most recent
stories of the day.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
How to follow As It Happens stories
STEP 1
Click the story in the As it Happens section.
How to follow As It Happens stories
STEP 2
Click "Follow Story" for updates on the news.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Author
STEP 1
Click on the author's name in the article.
How to follow Author
STEP 2
Once you click on the author's name, you will be
brought to the Authors page. Click "Follow Author"
to stay updated on the author's works
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Tags
STEP 1
Click on a tag in the article.
How to follow Tags
STEP 2
When you click on a tag, it will take you to the
dedicated tag page where you'll see the article
viewed, along with other stories with that tag.

Click the "follow tag" button to stay updated on
the topic.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.