Ginebra, World Balance forge partnership

MANILA, Philippines - Two of the country’s most well-known entities have just forged a partnership founded on a mutual goal of dishing out their best in every endeavor.

The country’s perennial crowd favorite, Barangay Ginebra San Miguel, will now be outfitted by World Balance, a popular active-lifestyle brand of footwear and apparel, for the upcoming 41st season of the PBA.

“We are happy to announce our partnership with World Balance as our official outfitter for the upcoming PBA season,” said SMC sports director and Ginebra team governor Alfrancis Chua. “We are very appreciative of World Balance for their all-out support to the Ginebra team.”

“For a brand that’s succeeded against the influx of competitors and cheap knock-offs for so long, this partnership comes at the perfect time as we’ve always shared Barangay Ginebra San Miguel’s never-say-die attitude,” said Barnaby Chong, general manager of World Balance International, Inc.

“We also share the long and glorious history when it comes to generations of fans who love and remain loyal to both the team and the brand,” said Chong. “The new gears the team will be wearing will reflect these shared values. Aside from that, the designs are sleeker, edgier, ultra-light and will surely make a great impression to the whole Ginebra community.”

Founded in 1979 as an expansion team, Ginebra has earned a reputation in the Philippine basketball scene for its passionate fan base, unmatched game day experience and an esteemed list of former and current players.

For its part, World Balance is a brand of active lifestyle footwear and apparel for men, women, and children. Since being founded in 1980, it has established a good reputation among Filipino consumers for its good quality, stylish designs, and affordability. Its products are known to provide protection, comfort, performance, and great value to its wearer.

For more information, please visit the company’s website at www.worldbalance.com.ph.