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Take your basics up a notch   |


Take your basics up a notch  

Patti Sunio - The Philippine Star
Take your basics up a notch     
The new Armani Exchange store in Glorietta
STAR / File

In life and in fashion, we find comfort in the familiar. It’s similar to when your ever-reliable classic T-shirt saves you on days when you “don’t have anything to wear.” Or when you need to add a little swag to your style, and you reach out for your trusty denim jacket — because it looks great with everything.

A|X Armani Exchange is one brand that comes to mind when it comes to trusty, elevated wardrobe essentials. It offers the sophistication cultivated by Italian designer Giorgio Armani himself, but at accessible price points, and in designs made for city dressing and for the stylish set, transcending age, gender, or background.

Frankly, when you think of A|X Armani Exchange, you think of T-shirts. You think of elegant “basics” with an edge, key pieces that are unimposing, but give off an effortlessly cool appeal. It’s where you’re sure to find well-designed and top-quality items that will be on rotation for years and years.

And as chic and timeless as the clothes are, there’s always something new to look forward to. A|X Armani Exchange recently unveiled its autumn/winter 2022/2023 offering, including its YOU.ME.US. collection, and a capsule collaboration with smileyworld.

The pieces are defined by their modularity, through minimal and decisive silhouettes, handsome hues (such as Armani blue) that are easy to wear and style with your existing wardrobe, and in designs and patterns that allow your personal style and individuality to still shine through.


As the collection name suggests, YOU.ME.US. banners inclusivity, and is designed for everyone. YOU.ME.US. is both a claim and a manifesto — you’ll find pieces that come in sizes and styles for you, for me, for us, with no distinctions.

YOU.ME.US.’s casual, unisex pieces come in minimal black and white and in responsibly selected fabrics, such as organic cotton and denim, recycled nylon, and viscose. Clearly and assertively spelled out in capital letters are appliques and prints with the YOU.ME.US. slogan on the parkas, down, bomber and denim jackets, T-shirts, jeans and trousers, as well as jersey garments, shoes, textile accessories and leather goods. It’s a small, thoughtful detail to your usual basics — but it makes all the difference.


Made in celebration of smileyworld’s 50th anniversary, this A|X Armani Exchange collaboration collection is fun and casual, and can literally bring a smile to your face. The brand has incorporated its DNA into smileyworld’s popular yellow-colored smiley face in two ways: the first features the brand’s initials, with the A|X logo in place of the eyes; while the other version references Giorgio Armani’s glasses and smile.

It adds an unexpected twist and a welcome detail to the brand’s casual must-haves, including down jackets, sweatshirts, T-shirts, socks, sneakers, hats, pouches and backpacks. If you’re a loyal follower of the brand, consider these as collectibles. And if you’re a new fan of A|X Armani Exchange, then you may just find your first purchase of many.


A|X Armani Exchange is now in Glorietta 3.

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