A Swedish footwear brand returns to glory

MANILA, Philippines - First Ikea, now classic shoe label Tretorn is spreading its own brand of Swedish charm across the globe.

Tretorn recently launched its third store in the world in Manila at Robinsons Galleria.

Heeding inspiration from the chilly outdoors of the Alps, the birthplace of Tretorn shoes, the new Tretorn branch exudes that “Swedish Goodness” with its wooden floors, quaint tennis ball décor and cozy brick wall. Entering the store enables its customers to experience the best of Sweden, where people largely engage in relaxed outdoor activities like camping, fishing, and biking.

More than the boutique’s clean and classic feel, what really draws the customers in are the shoes. Over the years, Tretorn has evolved into becoming the top choice for tennis shoes the world over. Recent years have also seen its transition into a lifestyle fashion staple—from its conventional tones of light colors, the brand now features pieces with bold and bright colors and modern designs reflective of the times.

The spotlight is on the Skymra Canvas sneakers, made for men and women alike. What’s great about the Skymra Canvas sneaker is that it is created from lightweight material. Its rubber outsole also ensures maximum grip and traction, but what makes it stand out is its distinct lace-less design that gives it a modern, sophisticated appeal. The vertical gartered straps offer ease in slipping on your Trets with a secure fit.

Another noteworthy collection now available in the Galleria branch is the Nylite, a Tretorn classic. The shoe features a durable textile upper, a trendy V-shaped toe area, and a vulcanized rubber outsole that allows for multi-directional traction. If you’re into something more attention-grabbing, go for Tretorn’s collection of Skerry boots for women and Strala boots for men that come in vivid yellows and blues and olives, or the Reva Nylon that both exude a more modern, sleek feel with its colorful nylon uppers.

Experience Swedish Goodness at its finest, visit the third Tretorn branch in the world at the third floor, Sports Loop, Robinsons Galleria Mall and in the following stores: Res-Toe-Run (TriNoma, Glorietta, Gateway, Galleria, Cebu, Ermita, Festival, ATC, Marquee); Bratpack (Greenbelt 5, Cebu, Davao, Pampanga); Rustan’s Makati and Alabang; Urban Athletics; Olympic Village ATC, NAIA Terminal 3; Planet Sports Shangri-La, Power Plant.