The not-so-mom jeans: Pair it with a chunky knit for added flair.
Photos by Regine David Styled by David Milan Assisted by Sandro dela Pena Makeup by Sylvina Lopez Modeled by Aliya of Ideal People and Gonzalo of New Monarq All clothes from Bench, Cotton On, H&M and Forever 21.
The new rules of denim
FROM MILAN TO MANILA - David Milan (The Philippine Star) - July 22, 2018 - 12:00am

Denim is front and center this month only at SM Supermalls

The rules? There are no rules. From the ’70s, ’80s, ’90s, up until this day, denim has ruled in everyone’s wardrobe. In this age of disruption in the fashion industry, you are your own style icon. Pair your denim any way you want to. From the skinny to wide-leg, from the high-waisted to low-rise, we show you how to wear your favorite denims. 

The ’90s fade denim: Give this throwback style a revival with a contemporary long-sleeve collared shirt
That ’70s show: Wear distressed wide-leg jeans with a ’70s ringer shirt and update the look with statement footwear.

In an effort to give you a leg up on your denim hunt, SM Supermalls will be holding a month-long jeans festival this July so you can sift selectively through the best of the best denim out there, try them on, and find your perfect match. Celebrating fashion that never goes out of style, SM Supermalls will showcase a wide variety of events for jeans lovers everywhere.

Diner dash: Go back to the future with this instant head-turner look.
Skinny love: The new and updated look of skinny jeans? Worn best with oversized camp shirts.

At the nationwide Denim Sale, get jeans in every style up to 70 percent off with all your favorite brands. Check out the cool, denim-themed art installations on display. Be inspired and watch the denim runway shows happening every weekend this month in select SM Supermalls. Check out the augmented reality fitting rooms, denim fest parades, and more.

Grunge redux: Add a mesh shirt, because why not? Punk is not dead and is here to stay.
Disco diva: Wide-leg trousers paired with a monastic blouson top goes from day to night.

And addition to that, as part of SM’s 60 #AweSM years celebration, SM is treating everyone with the first #AweSM SM Sale until today in all SM Supermalls, where shoppers can experience 60 percent off, pay only 60 percent less P60, or pay only P60 in participating stores. Be part of the denim movement this July only at SM Supermalls.

Skater gonna skate: The classic slim jeans are best worn with a paneled shirt. Chucks included, of course.
The new denim on denim: Give your blue jeans a bit of rest and experiment with colored denims.

For more details, visit and follow its social media accounts at Facebook (, Twitter ( smsupermalls) and Instagram (

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