Share a Coke gets personal

MANILA, Philippines - Sharing a Coke has never been more fun and personal than with the phenomenal Coca-Cola campaign that has captured the hearts of over 50 nations. And finally, it reaches the Philippines.

Coca-Cola is printing the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coke bottles for a more fun and personal way of sharing a Coke.

Coca-Cola Philippines celebrated this by inviting everyone to Share A Coke with each other last July 12. Leading the event at the Mega Fashion Hall in SM Megamall was Jasmin Vinculado, marketing director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia.

“We brought Share A Coke to the Philippines with one goal: to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to those who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness — we would like to share a Coke with them simply because we know that happiness is made more real when shared,” Vinculado enthuses.

Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, chairman and CEO of Bench, to show the company’s appreciation for all the years they have worked together.

This was followed by a fashion show where models clad in stylized Share a Coke shirts showcased their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with the co-models and guests alike by showing them the many ways of sharing a Coke.

Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie” and “Love” to some unsuspecting guests.

The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired all attendees to take a second to show gratitude for even the small, everyday gestures that otherwise go unnoticed — like how your officemate “Jen” makes work more exciting, how your barkada serves as your second family, how your BFFs provide the best shoulder to lean on, how your kuya is always there to protect you, or how your ‘nay loves you unconditionally.

Showing our appreciation for other people’s simple gestures by sharing a Coke doesn’t get more exciting than this. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. You may also drop by Share a Coke booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.

For details, check out www.shareacoke.com.ph or visit the official accounts on Facebook, Twitter and Instagram of Coca-Cola Philippines.