Look younger tomorrow in three steps

MANILA, Philippines - Think of them as skin mechanics that get to the root of skin problems –– these three new anti-aging products from Murad mask target three signs of skin aging: wrinkles and sagging skin, a pale and dull complexion, and a dry, rough décolletage area. Step out in your best skin this Mother's Day in three easy steps.

Step 1: Firm and hydrate

“As women get older, they begin to experience what I refer to as hormonal aging caused by a decrease in estrogen, and therefore, a decrease in the production of collagen causing skin to sag, look dull, feel dehydrated and develop medium to deep wrinkles,” said Howard Murad, M.D., FAAD, associate clinical professor of Medicine at UCLA and founder of Murad, Inc. “To help combat these effects, we formulate efficacious products that provide users with maximum benefits, while also recommending an Inclusive Health approach that combines topical care, internal care and focusing on a sense of self to further optimize skin health and reduce the signs of aging.”

Murad’s Age-Diffusing Firming Mask is a rich at-home booster formulated with FirmQ² which instantly firms and lifts, as well as java plum, mango and banana pulp that enhance skin elasticity and promotes instant firming to diminish the appearance of fine lines and wrinkles.

After cleansing skin, massage evenly over face, neck and chest. Leave on for 10 minutes, rinse with warm water and pat dry. Use one to three times weekly.

Step 2: Lift and rejuvenate

“Women tend to neglect the neck and décolleté area when it comes to treating their skin with anti-aging products, so these areas where one’s true age first reveals itself,” said Murad. “And as the neck and décolleté grow more fragile with age, improving elasticity and thickness while decreasing the appearance of lines is the key to turning back the clock on the quickly thinning skin found in these areas.” Murad’s Resurgence Rejuvenating Lift for the neck and décolleté area is touted as the only product of its kind with a numerical claim to increase skin firmness by 42 percent in just one application.

The rich serum, featuring natural botanical blends and Retinyl Palmitate, improves elasticity and smoothness in addition to renewing the texture of aging skin. To help minimize the appearance of age spots, bearberry and licorice root extracts lighten discoloration and even skin tone for a brighter, improved appearance of the chest, neck and jaw line.

Every day after cleansing, massage a thin layer over neck and chest. For additional benefits, apply Rejuvenating Lift to the back of neck and under the ears.

Step 3: Get a glow

Sun damage is one of the visible signs of skin aging –– to prevent more wrinkles and dark spots, wear sun protection religiously, morning and night. Sometimes, though, a golden glow contributes to a youthful appearance. Get a faux glow with Murad Hybrids Absolute Bronzing Boost, formulated with SPF 15 PA ++. It’s an oil-free liquid bronzer that provides a radiant, sun-kissed glow while helping restore and maintain an even skin tone. Absolute Bronzing Boost is a two-in-one cosmetic bronzing treatment that boosts the skin’s UV resistance while firming and conditioning the skin.

Blend evenly over face and neck. Apply a little at first, and build coverage as desired. Wear alone for a bronze glow or, for a more complete coverage, mix with foundation.

Murad is available at Rustan’s.