SM Aura Premier opens

MANILA, Philippines - There was, as they say, an aura of elegance and impeccable style when government officials, members of the diplomatic community, top business men, celebrities, and Manila’s sophisticated set gathered together for the recent launching of SM Aura Premier. And it’s not surprising. SM Aura Premier, SM Prime Holdings’ latest high- end lifestyle destination project, redefines the retail and lifestyle scene in the country. Add to that the presence of Hollywood style icon Sarah Jessica Parker, the new face of the SM Store, and it was truly an evening to remember.

Located at 26th Street corner Mckinley Parkway in Taguig City, it is a mall of firsts, with many global brands having their first store in the country at SM Aura.  Among these are Suiteblanco, Stefanel, BB Dakota, J Lindberg, and Farah Vintage for fashion, as well as Paul Boulagerie, NBA Café, and Todd English Food Hall for dining. Likewise, the mall will showcase the first of next-generation SM Stores, Supermarket, Kultura, Watsons, ACE Hardware, Toy Kingdom, Baby Company and SM Appliance Center; as well as the latest collections of Forever 21 and Uniqlo. SM Aura also brings the magic of movies to Taguig with an IMAX Theater, two digital cinemas, and two director’s club cinemas.