High street
Martin Garrix.
Modern style is taking its beat from the streets. Its influence has created a strong impact on mainstream designer and retail fashion. The classics are turning a new leaf and are constantly evolving to keep up with the times. As a result, new points of inspiration are taking shape. It has become an alternative offering to our manner of dressing from the artisanal, bespoke and limited edition collections. Basically, it’s a reflective and stylized version of what people are generally wearing on the street.
Cara Delevingne.
For Spring/Summer 2018, Armani Exchange presents a contemporary urban statement on everyday wear. This season, fashion for both men and women is loud with bold graphics, an up-to-date variety of denim and a new breed of sportswear.
Active casual is the current code of comfort dressing expressed in different materials and textures, which take inspiration from graffiti. Logos that scream branding or a statement point of view are also out. Silhouettes display a study in proportion and contrast as seen on leggings matched with loose tops. This season, floral and graphic prints come alive while color blocking is popping back with an attitude fit for fun and leisure.
Li Yifeng.
Dressing up in this age of “nowness” is fashioning freedom of expression of individuality — young, vibrant and free. Fashion now unfolds a refreshing sense of realism in the manner of dressing with a street-style attitude from the runway to reality.
(In the Philippines, Armani Exchange is exclusively distributed by Stores Specialists Inc. Its stores are located in Glorietta 4, Power Plant Mall, Shangri-La Plaza, Alabang Town Center, Ayala Center Cebu and Abreeza Mall Davao.)
