Benetton, Yosi Samra & GAS: Of comfort, quality & style

Serena Ordoveza (The Philippine Star) - March 2, 2014 - 12:00am

MANILA, Philippines - Fashion impacts every aspect of life. It goes well beyond clothes and shoes. It is art realized and expressed.  It is a lifestyle, an expression of one’s personality, thoughts, mood and emotions. Fashion should never be forced, lest it run the risk of being awkward, contrived. Like good energy, it should flow effortlessly.

Over the years, trends in fashion have become more flexible, adapting to people’s needs and lifestyles. While aesthetics have always been a big factor, comfort now ranks high on the list of things to consider when buying clothes. 

With this idea in mind, three fashion powerhouses, United Colors of Benetton, Yosi Samra, and GAS have made it their mission to always deliver high-quality, classic, comfortable and stylish products that bring color and fun to everyday life.

All three brands started out as small, family-owned businesses but grew into three of the most recognizable brands in the world. What sets them apart is their ability to always be in tune with people’s needs. They know now, like they knew back then, that people need comfort without sacrificing quality and style. And this foresight is what always keeps them ahead of everyone else.

As a traveling salesman Luciano Benetton saw a market for vibrant, colorful clothes. He believed in its viability so much that he sold his brother’s bicycle to purchase a second-hand knitting machine. The year was 1963, and two years later, a clothing company that would revolutionize fashion and advertising was born: United Colors of Benetton. Its name alone speaks volumes.

The company, from the very beginning, has considered people of different ethnicities as their target market. With the concept of color permeating every aspect of design and production, United Colors of Benetton has consistently produced classic, timeless pieces that can be worn by men and women of all ages.

Known for its bold and highly charged advertising campaigns, United Colors of Benetton has, is, and always will be fashion forward, socially aware, and environmentally conscious company that has remained ahead of the curve.

Under the direction of Alessandro Benetton, chairman of Benetton Group since April 2012, the group has shifted its focus and has become more international, competitive and responsible. Present in 120 countries with 6,500 outlets around the world, including outlets in Bonifacio High Street, Robinson’s Place Ermita, SM Megamall Bldg. B, TriNoma, and Ayala Center Cebu, United Colors of Benetton stays true to its philosophy of accessible fashion.


Simple, relaxed elegance

Yosi Samra’s life as a shoe designer could probably be attributed to fate. His father owned a shoe factory in New York when he was a young man. As a second-generation shoemaker, Samra worked there as his father’s apprentice, learning a great deal about the art and science of shoemaking. The skills he honed while working for his father enabled him to be the pioneer designer of the famous foldup ballet shoe — the Samara.

The challenge was to create a shoe that was both stylish and comfortable, liberating women all over the world from the shackles of killer heels. A great alternative to the sporty sneaker, the Samara has become a staple in women’s closets, giving them the freedom to look and feel good without breaking the bank.

Famous for smooth, clean lines, Yosi Samra makes sure that each shoe exudes simple and relaxed elegance while still keeping its customers captivated by incorporating playfulness in the choice of color and material. From the Resort flip-flops to the Orly loafers, the philosophy of ease and comfort that Samra and his team live by is implemented.

International celebrities like Halle Berry, Mila Kunis, Jessica Alba, Anne Hathaway and Amanda Seyfried, to name a few, have been photographed wearing Yosi Samra flats, flip-flops and loafers countless times. With over 1,000 boutiques carrying the brand’s shoes and accessories across the United States and 85 other countries, including 15 brand shops in Asia and The Middle East, Yosi Samra is out to conquer the world.

It continues to grow in the Philippines with branches in Alabang Town Center, GAS Greenbelt 3, Rockwell Power Plant Mall, TriNoma, SM Mall of Asia, SM Aura Premier, Glorietta 4 Ayala Center, SM Megamall, and Ayala Center Cebu, providing fun, stylish, and comfortable footwear to sophisticated and practical women everywhere.

Represented by a simple logo inspired by the rainbows that appear after a storm in Cape Town, South Africa, where the Indian Ocean meets the Atlantic, GAS, a premium Italian denim brand is synonymous with comfort, quality, style and practicality.  

Founded in 1984 by Grotto S.p.A. in Italy, GAS caters to the needs of young, intelligent and discerning cosmopolitans  who express their individual styles through clothes. Every pair of GAS jeans is made of premium quality denim that is light and flexible, thus making them the go-to denim of people on the go.

Giving the classic jeans a fresh look, Grotto S.p.A. continues to outdo themselves by coming up with trendy, yet practical styles that keep their clients coming back for more. With cuts like the Boyfriend denim, the Sumatra jeggings, and the ultra-hip bicolor denim, it is no wonder more and more people are swearing by GAS’ fun and edgy take on fashion. GAS jeans, for men and women, are available at Greenbelt 3 Makati.

United Colors of Benetton, Yosi Samra and GAS, continue to grow and evolve, always ready to respond to the demands of the ever-changing world. With these three big names, people worldwide will never want for sensible fashion. They appreciate the fast-paced lifestyles of their clients, and always make it a point to push for fashion that makes sense.

(For more information, please visit www.benetton.com, www.yosisamra.com and www.gasjeans.com.)

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