Pimentel wants probe into reportedly high fees of TV, radio campaign ads 

Angelica Y. Yang - Philstar.com
Pimentel wants probe into reportedly high fees of TV, radio campaign ads 
Senator Koko Pimentel wants a probe into the purportedly high rates of political advertisements which several media outlets are offering.
Geremy Pintolo

MANILA, Philippines — Senator Aquilino "Koko" Pimentel III has called for an inquiry into the alleged practice of some media outlets in raising their rates for campaign advertisements to unreasonable levels ahead of the elections. 

According to him, a number of national candidates claimed that "several TV and radio networks" raised their advertising rates this year, compared to last year's levels.

Pimentel said this points to a possible violation of the Fair Election Act which allows candidates to avail of "reasonable rates" and discounts to promote advertisements through the media. 

"This practice of certain media outlets could be violative of the clear intent and spirit of RA 11207 (Fair Election Act) and will defeat the objective of the law in giving a fair chance for candidates to avail of advertisements in media outlets during the campaign period at reasonable rates," he said in a resolution filed on Monday.

Under the Fair Election Act, TV and radio stations are required to give discounted rates of 50% and 40%, respectively, to registered political parties and bona fide candidates, based on the averages of published rates in the last three years before elections.

Pimentel cited the case of a unnamed TV network which allegedly charged P615,000 for a 30-second advertisement on its weekend public affairs program last year. 

This year, the same TV network released a new rate of P646,000 for an advertisement of the same length on the same program — which it claims to already be discounted.

Last year, the Commission on Elections said it will strictly monitoring spending limits of political advertisements on social media — which the agency considered as a form of broadcast media — as it expects candidates to maximize their presence in new media platforms.

Alphabet Inc.'s Google has earlier said that it will put a halt on political advertising on its platform between Feb. 8 to May 9, 2022, the day of the national and local elections. 

During the period, the search engine will not be running election advertisements that promote or oppose any political party or the candidacy of a person for public office. 


2022 POLLS


  • Latest
  • Trending
Are you sure you want to log out?

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

or sign in with