ABS-CBN most awarded network at 49th Anvil Awards
Rosalinda L. Orosa (The Philippine Star) - March 3, 2014 - 12:00am

MANILA, Philippines - ABS-CBN Corporation bagged a total of nine awards for its outstanding PR programs and tools, making it the most-awarded TV network in this year’s Anvil Awards held last Feb. 26 at the Solaire Resort and Casino.

The Anvil Awards recognized ABS- CBN for its programs and campaigns that include a Christmas party for the entertainment press, the development of a mobile app that empower voters, an annual congress for expectant moth- ers, film restoration project, Christmas station ID and campaign and public ser- vice efforts that aided typhoon victims and developed a new community.

ABS-CBN Digital News Media’s COMELEC Halalan App, on the other hand, won an Anvil for developing a mobile app that provides users, par- ticularly voters, real-time results of the midterm polls straight from the Com- mission on Elections (COMELEC), voter registration information and precinct locations using only their smartphones and tablets. The app marks the first- ever partnership fostered by COMELEC with a TV network to create and offer a mobile app customized to fit voters’ needs. It recorded a total of 6.7 million page views on Android and iOS in May 2013.

DZMM Radyo Patrol 630’s 11th Buntis Congress also won an Anvil for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. The congress reached out to more moms-to-be on its 11th year by conducting summits outside Metro Manila.

ABS-CBN Cor- porate Communi- cations bagged an Anvil for its 2012 Media Christmas Party where it gathered more than 200 members of the entertain- ment press and bloggers. The event gave special guests a chance to experience ABS- CBN’s brand of entertainment first-hand as they took part in It’s Showtime’s inter- active segment Sine Mo To, felt the thrill of play- ing the Kapamilya Deal or No Deal, experienced being the 24K Girls and participated in a press version of the station ID.

ABS-CBNFilm Archives was recognized for its 360-degree marketing communica- tion campaign used to reintroduce the digitally-restored and re-mastered ver- sion of award-winning Filipino classic film Himala to current audience. The Himala HD copy was aired on free-to-air television and on cable, had a red carpet cinema premiere, was screened at the prestigious 69th Venice Film Festival, was released internationally on pay- per-view via Global TV and was distrib- uted commercially on DVD.

The Christmas campaign dubbed as Lumiliwanag ang Mundo sa Kwento ng Pasko won Anvils in two different categories. The campaign made a mark among its viewers via its many compo- nents that included the launch of a sta- tion ID, parol selling, Kwento ng Pasko stories on TV Patrol, Kapamilya Simbang Gabi, Salamat Kapamilya gift cards, viewer promo, Kapamilya Gift Together, ABS-CBN Christmas Special and the 2012 Christmas Station ID with the same title that also won its own Anvil Award.

Created by ABS-CBN Creative Com- munications Management, the music video highlighted the heroic deeds of Filipinos during Habagat.


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