Star Cinema’s Malou Santos is 2013 CEO Excel awardee
Rosalinda L. Orosa (The Philippine Star) - July 29, 2013 - 12:00am

MANILA, Philippines - Star Cinema managing director Ma- lou Santos was recently awarded for her outstanding communications mastery and brilliance in the 2013 Communica- tion Excellence in Organizations (CEO Excel) Awards given by the International Association of Business Communicators (IABC) Philippines.

As Star Cinema celebrates its 20th an- niversary, Santos was recognized and praised by the prestigious award-giving body for her strategic and effective use of communication in the mission of ABS- CBN’s movie arm to share stories of in- spiration and hope to all Filipinos.

“Communication is the heart and soul of our work,” said Santos. “Through songs, movies, shows and radio pro- grams, we are able to tell to the whole world the touching and uplifting stories of every Filipino.”

Under her leadership, Star Cinema became known as the No. 1 film studio in the country that brought the Philip- pine movie industry closer to the hearts of Filipinos through the production of top-caliber films. To date, Star Cinema has produced all the Top 10 highest grossing Filipino movies of all time — Sisterakas, It Takes A Man and A Woman, The Mistress, Praybeyt Benjamin and No Other Woman.

To support the independent movie industry in the country, Santos also launched and introduced the “maindie” (mainstream-indie) cinema brand Skylight Films to produce much edgier films like Corazon: Ang Unang Aswang and Bromance.

As ABS-CBN’s SVP for TV Drama, Santos is also the main person behind the success of Asia’s longest-running and award-winning drama anthology Maalaala

Mo Kaya and other world-class primetime dramas such as Pangako Sa’yo, Lobo, Mag- karibal, Maging Sino Ka Man and Immortal, which all became a major hit in other countries like Cambodia, Malaysia and Singapore.

Aside from Santos, IABC Philippines also awarded ABS-CBN’s head of Digi- tal Media Donald Lim with a CEO Excel Award for his successful leadership as the founding president of Internet and Mobile Marketing Association of the Philippines (IMMAP). IMMAP is the leading associa- tion of digital marketing professionals in the country that Lim created to further promote and level up the industry in the age of high technology.

ANG UNANG ASWANG AND BROMANCE EXCEL AWARD INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS INTERNET AND MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES IT TAKES A MAN AND A WOMAN MAGING SINO KA MAN AND IMMORTAL MALAYSIA AND SINGAPORE MEDIA DONALD LIM STAR CINEMA
  • Latest
  • Trending
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

FORGOT PASSWORD?
SIGN IN
or sign in with