Business As Usual

Banking made truly rewarding by Citi

- Rica Delfinado -

MANILA, Philippines - It’s raining Apple gadgets in Citi!

One hundred nine years after opening in the Philippines, Citi continues to blaze the trail in rewards marketing with fresh campaigns and attractive offers designed to draw new clients as well as reward loyal customers.

In its latest promotion aptly dubbed Rewarding Relationships, Citi is giving its clients the choice from a wide range of Apple gadgets to take home – simply by opening an account or making additional deposits and investments.

High investments, great rewards

“Citi pioneered the rewards program for credit cards back in the early 1990s,” recalls Vipin Agrawal, Retail Banking director and head for Sales and Distribution. It was a groundbreaking move welcomed by Citi’s customers and non-customers who rushed to apply for a Citibank credit card.

Since then, Citi has launched numerous campaigns offering a range of free items for qualified spend – from mobile phones to desserts to movie passes to premium doughnuts.

For its banking clients, the largest international bank in the country has offered just as exciting an array covering dining and shopping gift certificates to designer luggages to trips abroad.

This time around, to appeal to the sophisticated lifestyles of its clients, Citi is offering the choice of much-coveted Apple products.

“We’re making good on our promise to reward our customers in many ways – from access to the best-in-class products to services to quality services to Citigold conversations with a team of specialists, and now with gadgets from Apple that are very popular,” relates Agrawal.

Open to Citibank and Citibank Savings customers, this new promotion entitles new depositors and existing clients who bring in fresh funds to the latest Apple gadget of their choice.

All you have to do is simply deposit or invest at least P1,000,000 or its foreign currency equivalent from now until April 30, 2011, and you can instantly be rewarded with cash credits on your Citi ATM card, or receive gift certificates from Digital Hub, or a range of Apple products including an iPod Nano, an iPod Touch, and a Macbook Air. It’s up to you.

Depositors and investors who bring in, and maintain for a minimum tenor of three months, fresh funds of at least P1,000,000 can start enjoying rewards. Gift choices get more exciting as your balance increases, from as much as P35,000 in cash credits on your Citi ATM card to shopping certificates at Digital Hub to several Apple gadgets.

For tenor of six months and longer, the rewards are more generous – with up to P40,000 in cash credits and a wider selection of Apple gadgets that include the Macbook Air 11” 2GB model.

“The Apple fun really starts when you have a total opening balance or maintain an account in the amount from P4,000,000. This is our entry level for Citigold, and more than just these instant gifts, clients can look forward to enjoying a premium experience of wealth management banking,” says Agrawal.

“Remember that the higher the tenor, the better the reward, so I believe we just made saving even more exciting,” adds Agrawal.

Apples to Apples

As always, Citi has given great thought to the kind of rewards to give its loyal clients. I mean, who’s not into Apple gadgets these days? Everything from the iPod Nano to the iPod Touch to the Macbook Air gives you the convenience of listening to music, watching videos, storing photos, and even working while on the go.

Citibank and Citibank Savings clients who are always dancing or singing to some tune in their head would do well with an iPod Nano or Touch. They’re small, sleek, light, and colorful. Your favorite tunes, photos, and videos are just a tap or swipe away.

And then there’s the Macbook Air. As you know, it’s thin and light, so you can carry it wherever and whenever you need to work on the go. (Or, you can just enjoy its excellent screen resolution and watch a movie or enjoy some face time with a loved one abroad.) The 11-inch model, available in this exclusive promotion, has up to five hours of battery time and a large storage space starting at 64 GB. That’s a whole lot of features for something so easy to carry around!

“Our customers’ needs are always foremost whenever we think of ways to make managing their wealth easier and more convenient. In the same way, rewards like these Apple gadgets, cash credits, and gift certificates are very well-thought of, just like any gift you would give a loyal friend,” explains Agrawal.

Apart from the Apple gadgets, you can also opt for cash credits on your Citi ATM card or gift certificates at Digital Hub. Cash credits allow you to buy what you want, or to add up to your savings, and use it as you please when you please. The gift certificates? You can give them as gifts or save them until you have enough to buy another gadget of your choice.

As Agrawal says, “flexibility is one thing we are proud to deliver to our clients because it empowers you to do what you want, when you want it, where you want it.”

Spread the word

Can’t wait to tell your friends about these premium rewards? I’d say go and do so now. Because every time you refer someone who opens a Citibank or Citibank Savings account of P1,000,000 or a Citigold account of P4,000,000 and up, you get corresponding rewards of P1,500 and P3,000 cash credits.

“It’s our way of showing we value our relationship with our customers, and we feel privileged that they trust us with their banking needs. There is no better way to advertise our products and services than through satisfied customers who believe our expertise is what their friends need as well,” says Agrawal.

For banking customers like you and me, it’s enough to get through a banking transaction without having to deal with long queues or with a bank teller who’s had a long day and makes no secret of it. But as it has always done, Citi takes our banking experience a notch higher, giving customers not just world-class products and services, but also premium perks like these Apple nice-to-haves that make saving and investing such a rewarding experience!

To find out more details about the promo, just call the Citibank 24-Hour CitiPhone at 995 9999 (Metro Manila), 234 9999 (Cebu), or 1800 10 995 9999 (toll-free through PLDT or Citibank Savings Customer Service Hotline at 995 1888). You may also log on to www.citibank.com.ph, or visit any Citibank or Citibank Savings branch near you.

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