Puregold grows network with 8 new stores this year

MANILA, Philippines — Puregold Price Club Inc., the flagship retail chain of businessman Lucio Co, will add eight more new stores to its network before the year ends after posting a strong first-half performance.

For its upcoming stores, Puregold is eyeing new branches in Northern and Southern Luzon as well as in other provinces in Visayas and Mindanao.

The company recently opened a branch in Sindangan town, Zamboanga del Norte, its first in the province.

The new stores are in line with Puregold’s continuing expansion, with the goal of empowering micro, small and medium enterprises (MSMEs) in more areas across the country, supporting countryside growth and providing quality yet affordable options for consumers.

“Our vision is to have a Puregold branch within reach for every Filipino MSME and every Filipino family across the country,” Puregold president Vincent Co said.

“We want to make everyday products more accessible to them through best value pricing and greater presence,” he said.

As of end-June, Puregold’s total store count reached 666 Puregold Stores, 31 S&R Membership Shopping warehouses and 67 S&R New York Style quick-service restaurants.

New stores were also opened by the company in July.

Puregold posted gains from its new store openings last year and in the first half of 2025, with net sales increasing to P109.87 billion as of end-June, rising by 11.6 percent from P98.5 billion in the same period last year.

The sales boost came from the full operation of 26 new Puregold stores and four new S&R Warehouses in 2024 as well as revenues from 166 new Puregold stores and one new S&R Warehouse opened so far this year.