Lazada Seller Conference tackles retail revolution

MANILA, Philippines — The e-commerce landscape is set for a major transformation this holiday season as online sellers gear up for a retail revolution. At the recent Lazada 11.11 Seller Conference, which saw an impressive turnout of 600 guests, Lazada Philippines CEO Carlos Barrera unveiled game-changing innovations designed to make online shopping more enticing to consumers.

This year, Lazada has introduced transformative changes, which Barrera said are designed to help sellers thrive. He highlighted the platform’s commitment to delivering outstanding discounts, promotions, and a renewed approach to the LazBonus feature, which had a resounding impact during the recent 10.10 campaign.

“We want to collaborate with you and share the investment. We understand things have moved quickly, so we’re offering a larger share of the discount to ease your workload,” Barrera told sellers.

“We’ve worked on many new initiatives to help you meet your targets, including new mechanics, our affiliate program, free shipping, and online marketing channels. Ultimately, we aim to inspire more hope and happiness this Christmas season and beyond, helping more Filipino entrepreneurs to thrive in our digital economy.”

Barrera passionately invited all sellers to embrace LazBonus and stay invested, assuring them, “This is our campaign, and together, we can set new records this season.”