IBPAP sets out to make IT-BPM an industry brand

MANILA, Philippines — The Information Technology & Business Process Association of the Philippines (IBPAP) is set to introduce a Philippine IT-BPM industry brand next month, which aims to boost the sector’s  image to potential talent and fortify the country’s position on the global stage.

“The IT-BPM industry’s growth throughout the years is closely intertwined with the emergence, adoption and integration of technology in the Philippines. The sector is at the forefront of innovation implementation. This is apparent in the processes we operationalize, the tools we use, and the way we invest in our people – major factors that saw us through economic crises, natural disasters, and even a global pandemic,” IBPAP president and CEO Jack Madrid said.

“As the world goes through the stages of the innovation cycle at an accelerated pace, the industry is more than ready to demonstrate its leadership in harnessing the transformative power of new technologies while recognizing the crucial role of ESG principles in ensuring sustainable growth for the IT-BPM sector and the Philippines,” Madrid added.

Apart from the launch of the industry’s brand, the IIS will also feature a checkpoint update on Roadmap 2028, including performance reports from the past year and the sector’s growth outlook for the year ahead.

The IBPAP organized the IIS to showcase the breakthrough developments and outstanding accomplishments of the IT-BPM industry in the country, as well as its indispensable contributions to society and the economy.

“It is the premier summit for the builders, enablers, and innovators of the sector, who want to further strengthen the Philippines’ country-level competitiveness as an investment destination for IT-BPM services,” the IBPAP said.

It added that the summit also serves as a venue for IBPAP’s stakeholders in the industry, the government, and the academe to gain new insights from global and local subject matter experts, foster meaningful connections with one another, and address the pressing issues of Philippine IT-BPM.

“With the theme, “Forging Ahead: Tech-Forward Philippines,” IIS 2023 will underscore the IT-BPM sector’s role in leading the way toward a more sustainable, inclusive, and equitable future for the Philippines,” IBPAP said.

It added that it would also highlight the new and emerging technologies that would transform the industry and enable it to create innovative solutions that address critical economic, social, and environmental challenges.

Day 1 will explore how technology is reshaping industries and societies, and delve into how environment, social, and governance (ESG) considerations must take precedence in a tech-forward era.

On its second day, the IIS will put the spotlight on visionary leadership and frame the discussions in the context of the IT-BPM sector’s evolving work types, changing workforce dynamics, and shifting job roles.

IBPAP added that the second day is also going to underline the growing importance of government support and the industry’s ecosystem of partners to the Philippines’ continued global competitiveness and attractiveness as an investment destination.