Ayala Malls inks partnership deal with operator of indoor attractions

MANILA, Philippines — Ayala Malls and Philippine Amusement and Entertainment Corp. (PAEC), the biggest creator and operator of indoor attractions in the country, recently entered into a partnership with a contract signing, with PAEC introducing its brands and new concepts.

With this partnership, PAEC brings its different indoor attractions and installations to various Ayala Malls across the country. PAEC’s Food Wanderer x Lakbay Museo is opening this Friday, Sept. 9, at the Ayala Malls Manila Bay.

Food Wanderer x Lakbay Museo is the partnership of two big brands of educational and tourism art installations in the Philippines. This indoor attraction highlights the Philippines’ various regional dishes and tourist attractions through highly immersive art installations.

PAEC’s advocacy is to help promote Philippine tourism and education through its unique attraction concepts.

Coming attractions spread across September and October are Dream Lab at the Ayala Circuit Makati, Museum of Emotions in Ayala Center Cebu, and Multiverse at the Glorietta, Ayala Center Makati.

PAEC president and chief executive officer Lawrence Li Tan,  the brains behind these massive indoor attractions that both entertain and educate, said:  “We want to give people a chance to educate themselves on many fronts, from local cuisine to business smarts. Our interactive installations will make learning not only more enjoyable, but also applicable to real-life situations.”