Globe goes full blast on entertainment

MANILA, Philippines — The Globe Group is going full blast on entertainment with the launch of Kroma Entertainment Inc.

Kroma expands Globe’s earlier venture into live events, production, publishing and music, which was previously called Globe Entertainment.

“We are excited to share Kroma with you. It’s a treasure trove of creative and innovative content that’s relevant to our audiences, featuring the country’s best creators, and talents. We are determined to forge a new path for entertainment,” Kroma chief executive officer Ian Monsod said.

“Our vision is to become the leading TraDigital entertainment player in the Philippines in line with our goal of entertainment for all,” he said.

TraDigital refers to combination of the traditional and digital methods.

Kroma offers entertainment for all across screens and formats, be it high-quality films, series, TV shows, music, digital content, or events.

Globe said Kroma is bringing together content and experienced creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience.

The company is a culmination of Globe’s years of groundwork to further enrich and future-proof the Globe Group ecosystem.

“We just want to build our credibility as a portfolio of media companies and be able to uplift the creative economy in that way. Just build the audience and build credibility in all aspects of the business and also introduce innovations,” Monsod said.

Kroma is composed of eight brands which include LIVE MNL, a rebrand of Globe Live, which works on events and activations on ground, online and in hybrid, as well as music label Paradise Rising, which is in partnership with international label 88Rising.

Also included are Anima which produces award-winning and critically-acclaimed films, series and podcasts, and Secret Menu, a full-service production house, which creates branded content and television commercials.

Other brands under Kroma are NYMA, which focuses on pushing talent growth across the company’s network of partners and clients; PIE, a multi-platform, real-time, interactive entertainment channel in partnership with ABS-CBN and Beam digital television network; Wonder, a pop culture and style platform; and FreebieMNL, a destination for the latest news and deals on food and lifestyle.