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Business

Empire East Pasig township enjoys robust sales

Iris Gonzales - The Philippine Star

MANILA, Philippines — Empire East Land Holdings Inc., the middle-income property firm of tycoon Andrew Tan, is enjoying strong residential sales in its 24-hectare Empire East Highland City in Pasig City.

The mixed use development is the company’s largest project to date, Empire East president and CEO Anthony Charlemagne Yu said during the company’s annual stockholders meeting yesterday.

“The high-rise towers of its first residential phase, Arcadia, are enjoying brisk sales and will soon be completely sold out. This 37-tower project is one of the most promising real estate developments in the country today because of its nature-themed development, as well as the news on the opening of new infrastructure projects nearby, like the much-anticipated LRT-2 East extension and the upcoming MRT-4,” Yu said.

Empire East ended 2020 with close to nine percent growth in booked sales compared to the previous year.

Yu said the company’s performance last year shows the resiliency of Empire East and its stakeholders amid the troubled times.

“This result was due to an extensive transmutation program that we have implemented, enabling your company to perform productively in the new normal and effectively position its residential developments as an essential and valuable product both for end-users and investors,” he said.

Lifestyle concepts such as the “live-work-play township model”, loft-type homes, micro-cities, transit-oriented developments, urban resorts and zero down payment schemes contributed to the company’s resilience, Yu sad.

Among the challenges the company faced were regional lockdowns, travel restrictions, reduced OFW remittance inflows and lower business consumer confidence.

The company realigned its resources toward becoming digitally-transformed and technologically-efficient.

Yu assured shareholders that the company would continue to be proactive in ensuring growth.

“If crises prepared us for growth, this pandemic is preparing us for the future. We have announced during our 25th year that we have lived up to generations as a strong “homebuilder brand” of unparalleled communities throughout the years.

We have proven that despite harsh conditions, your company has remained very proactive, while your company’s products have proven to be crisis-proof, and our communities continue to be among the most resilient,” he said.

EMPIRE EAST
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