Grab tops food delivery service market

Richmond Mercurio - The Philippine Star

MANILA, Philippines — Grab’s food delivery platform has topped the food delivery services market in the country in just a few months after its launch.

Grab said GrabFood has emerged as the number one food delivery platform among Filipino online food delivery platform users in Manila based on data from third party market research done by Kantar TNS.

In an online survey conducted among food delivery platform users with transactions from the past four weeks, Kantar said that GrabFood has consistently outperformed competitors in the Philippines since December 2018, with majority of users saying GrabFood was the food delivery platform that they used most often.

About 47 percent of Filipino consumers who use food delivery apps chose GrabFood as their app of choice, followed by FoodPanda at 30 percent, and HonestBee at 23 percent.

GrabFood attributed its fast growth to focus on reliability, wide selection of restaurants, network of trained delivery partners, and quick average delivery time.

GrabFood has expanded its list of restaurants to 7,000 to date, giving Grab users more food and drink choices, while connecting businesses to a much broader customer base via the Grab app.

“As the leading super app in Southeast Asia, Grab aims to address the daily needs of our users and bring them closer to what matters to them. GrabFood is one of the services that we will be prioritizing this year. Being voted as the app of choice for food delivery is humbling for us, and our intention is to continue providing the best, most reliable, and most rewarding services in the Philippines,” Grab Philippines president Brian Cu said.

GrabFood is present in 15 locations in the Philippines, namely, BGC, Makati, Pasig, San Juan, Mandaluyong, Quezon City, Manila, Parañaque, Las Piñas, Pasay, Marikina, Valenzuela, Cebu, Lapu-Lapu, and Mandaue.

Aside from its usual list of restaurant-partners, GrabFood also now offers access to Filipino home-cooked meals by bringing small scale food carts in the streets of Makati to the Grab app.

To date, there are about nine small-scale merchant partners in the Grab app, and GrabFood intends to continue searching for more homegrown stalls to provide users with more choices, greater convenience, and help small and medium enterprises to expand their reach.

“As the preferred food delivery platform for Filipinos, we continue to be in hyper growth mode, and we intend to sustain this momentum by thoroughly studying the demands of consumers while partnering with many more merchants to meet the demand. We also want to further help our rider-partners earn more and empower them to be successful micro-entrepreneurs,” GrabFood head EJ dela Vega said. 

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