Subic to host this year’s Ad Congress

SUBIC BAY FREEPORT, Philippines – This Freeport will host Ad Summit Pilipinas 2016, the country’s largest gathering of men and women in the advertising and marketing industry, for the second time.

Bannering the theme, “Come Out and Play,” the Association of Accredited Advertising Agencies of the Philippines (4A’s) Ad Summit Pilipinas 2016 will be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center (SBECC).

Ad Summit 2016 chair Alex Syfu said this year’s summit would have an amazing lineup of activities.

Syfu said Ad Summit Pilipinas 2016 is an invitation for marketing practitioners to see the brighter side of things – to spot opportunities amidst industry challenges in order to propel brands into the future.

“Come out and play’” is a mindset and a discipline in one where it means to get out of the box of working too hard and open our mind to play and enjoy. If you are not willing to take the challenge, then you might as well settle yourself for the ordinary set-up,” he said.

The forthcoming Ad Summit will be bringing in some of the top caliber speakers including business tycoon and PLDT CEO Manuel Pangilinan, award winning director Jose Javier Reyes, AQKA Shanghai’s Erixc Cruz, Takahiro Hosoda of TBWAHakuhodo, Kazuaki Hashida of Hakuhodo Kettle, Fox Int’l. MD for SEA and head of Ad sakes Simon Dawes, and more.